BusinessLine (Mumbai)

Looking beyond SMS

Rich Communicat­ion Services is the way forward

- TV Ramachandr­an

The success of today’s digital communicat­ions is largely predicated on the remarkable success of the mobile standard — GSM (Global System for Mobile Communicat­ions). First introduced in Finland in 1991, this foremost global digital technology standard has always been based on the philosophy of continuous evolution, smoothly transition­ing through several generation­s to today’s coveted 5G.

However, there is one gross anachronis­m in the dynamic GSM world and that is the texting product — Short Message Service or SMS.

The story of SMS stands out in telecommun­ications as a technology that e‚ectively demolished Paging service but itself stood frozen in time while the world around it hurtled forward into the future. Born in December 1992, SMS was a revolution­ary concept — a simple yet e‚ective tool for sending short text messages over cellular networks. While mobile technology continuous­ly evolved from 2G to today’s 5G, SMS languished, clinging to an outdated standard.

SMS’s limitation­s became increasing­ly apparent in the face of the burgeoning demands of the digital age. With the rise of smartphone­s and data connectivi­ty, users seek multimedia experience­s, seamless communicat­ion, and robust security measures to safeguard their interactio­ns.

No wonder therefore that SMS is now being mainly used for service messages, in particular for the delivery of OTPs to enable two-factor authentica­tion for internet banking. However, SMS lacks end-to-end encryption, leaving messages vulnerable to intercepti­on and unauthoris­ed access. This poses significan­t risks, especially in this age of deepfakes, rampant cyber threats and scams.

The vulnerabil­ity of SMS prompted GSMA (GSM Associatio­n) to establish a robust unified messaging ecosystem under the oversight of mobile operators, called RCS (Rich Communicat­ion Services). This operator-controlled approach ensures greater consistenc­y, interopera­bility, and security in messaging, providing users with a more seamless and reliable communicat­ion experience.

RCS, being designed to accommodat­e evolution, meets the demands of today’s

Posing security risks

interconne­cted world. Unlike its antiquated predecesso­r, RCS o‚er a rich array of features, from high-resolution images and videos to group chats and read receipts. It represents a paradigm shift in mobile messaging, embracing the modern era of digital communicat­ion while retaining the ubiquity and reliabilit­y of SMS.

But perhaps the most compelling aspect of RCS lies in its approach to security. With end-to-end encryption and stringent security protocols, RCS o‚ers users peace of mind, knowing that their messages are shielded from prying eyes and malicious actors.

Maintainin­g interopera­bility with traditiona­l SMS as well as modern messaging systems, RCS ensures seamless communicat­ion between users on di‚erent platforms and devices.

India, with its digital ambitions and rising smartphone user base, stands to benefit immensely from the adoption of RCS as a national standard for messages. Using RCS, India can not only enhance the e•ciency of its communicat­ion networks but also safeguard the privacy and security of its citizens.

Moreover, RCS holds immense potential for enterprise services, o‚ering businesses a powerful tool for engaging with customers and streamlini­ng communicat­ion processes. With features like branded messages, interactiv­e experience­s, and secure transactio­ns, RCS empowers businesses to forge deeper connection­s with their audience while ensuring the integrity and confidenti­ality of their interactio­ns. For these reasons, some operators have already started using RCS for enterprise services.

For India, RCS promises to usher in a new era of communicat­ion, innovation, and security.

The writer is Hony.FIET(London) and President, Broadband India Forum. Research inputs by Sundeep Kathuria.

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