Hyundai to boost rural sales with ‘Grameen Mahotsav’ initiative

end-of-day today. And it will be another 6- 8 hours post unberthing, for the coal to reach the steel plant. By tomorrow we should have some clarity on supply of coal to the plant,” the o®cial in the know said.

According to a Ministry o®cial, RINL is already operating at a “substantial lower capacity” particularly in absence of coking coal.

Of the three blast furnaces that the company has, only one is operating. And all the five coke oven batteries, although operational, are performing “below threshold limit”. Meanwhile, the steel-maker has also reached out to the district administration to help resolve the workers’ strike and “normalise operations” at Gangavaram.

Hyundai Motor India Ltd aims to enhance sales in rural markets through its ‘Grameen Mahotsav’ initiative, capitalising on the robust sales momentum it has witnessed in these areas in recent months.

The share of rural markets in the company’s total sales has seen a surge and now rural accounts for one-fifth of its total volumes.

“We sold 1.15 lakh vehicles in rural India last year, a growth of 11 per cent over 2022-23. We are confident that with good monsoon, increasing income levels and improved infrastructure, the contribution from rural markets will further increase, said Tarun Garg, COO, Hyundai Motor India Ltd.

BHARAT PUSH

The ‘Grameen Mahotsav’ rural outreach programme aims to deepen Hyundai’s ties with rural markets through specially designed events at 16 locations across the country. The initiative will engage dealers, rural influencers, financiers, customers and their families to build a strong network, enhancing brand recall and driving sales in rural markets.

Hyundai has planned a range of engaging activities under the ‘Grameen Mahotsav’ programme, including attractive product displays, interactive demonstrations and customer experience programmes. The two-day event will feature a vibrant marketplace with artisanal crafts, carnival rides, gaming zones and food stalls.