Fash­ion lo­gis­tics: Time is of the essence

With the fre­quently chang­ing taste of the con­sumer, the fash­ion in­dus­try has be­come much more com­pet­i­tive and de­mand­ing, and to hit the spot, ef­fi­cient lo­gis­tics and sup­ply chain man­age­ment is cru­cial. CARGOTALK brings to you the in­tri­ca­cies that go into

Cargo Talk - - Supplychain -

It is al­ways cap­ti­vat­ing to see the amaz­ing col­lec­tion of brands like Zara, H&M, Marks & Spencers et al. Now­day’s peo­ple want to be fash­ion savvy and ahead of the pack. Con­sumer knows no lim­its and ex­pect­ing to shop for prod­ucts at any time of the day and in any lo­ca­tion around the world. But who made the lat­est trends and fash­ion on shelves on time? Fash­ion is a fast busi­ness and highly glob­alised with raw ma­te­rial sourced from one place, man­u­fac­tured in an­other and despatched to cus­tomers in any num­ber of coun­tries. Sup­ply chain man­age­ment and lo­gis­tics is a crit­i­cal suc­cess fac­tor in the fash­ion busi­ness. Not only do sup­ply chains play a cru­cial role but also need to be flex­i­ble and re­spon­sive to adapt to the fluc­tu­a­tions in de­mand. Lead times, ac­cu­racy, re­li­a­bil­ity and avail­abil­ity are all of sig­nif­i­cant im­por­tance. Let’s hear from the for­warders what tai­lor made so­lu­tions they are of­fer­ing to trade.

Mans­ingh Jaswal, Director, Genex Lo­gis­tics, points, “Trend­driven makes the fash­ion in­dus­try

Ac­cord­ing to Ravin­der Katyal, Director Air Freight & Co-Load ISC, DSV Air & Sea and In­dia Cargo Awards, 2015 Win­ner, “Re­li­able car­rier so­lu­tions with com­pet­i­tive edge on pric­ing along with door de­liv­er­ies are the es­sen­tials to main­tain ac­cu­racy, re­li­a­bil­ity and avail­abil­ity of the trend-driven fash­ion in­dus­try. The sup­ply chain man­age­ment of fash­ion in­dus­try starts from ven­dor man­age­ment to smooth trans­porta­tion along with doc­u­men­ta­tion along with dis­tri­bu­tion by the IT plat­form.”

With sim­i­lar views, Vaibhav Vohra, Director, Con­ti­nen­tal Car­ri­ers and In­dia Cargo Awards, 2016 Win­ner, says, “Within our process flow, we have gone one step ahead and dis­tin­guished be­tween fash­ion & fast-fash­ion. Hav­ing a back­ground where we our­selves have set up man­u­fac­tur­ing units in the past, of­ten as­sist our pa­trons by al­low­ing slight flex­i­bil­i­ties on cut-off times (wher­ever pos­si­ble), prior fol­low up and up­dates from our end as op­posed to them hav­ing to chase us for de­tails, and quick re­sponses for queries, are some of the mea­sures we take to en­sure a good ser­vice stan­dard is main­tained.”

R.S. Subra­ma­nian, SVP & Coun­try Man­ager, DHL, shares, “Tai­lor-made ex­press so­lu­tions ad­dress the lat­est trends in the fash­ion world and meet the spe­cific needs of in­di­vid­ual cus­tomers. We of­fer the en­tire lo­gis­tics value chain of the fash­ion in­dus­try, from ma­te­rial pur­chas­ing, quick move­ment of sam­ples and qual­ity con­trol of pro­duc­tion to the di­rect de­liv­ery of fin­ished prod­ucts to bou­tiques.”

“DHL works part­ner­ship with reg­u­la­tory au­thor­i­ties and ne­go­ti­ates com­plex in­ter­na­tional ship­ping reg­u­la­tions at ev­ery ma­jor port, air­port and bor­der cross­ing point. Our port­fo­lio of so­lu­tions ex­tends to cus­tomised track­ing ser­vices, cus­toms clear­ance sup­port and ex­tra dis­tri­bu­tion routes to han­dle in­creased vol­ume and those crit­i­cal last minute de­liv­er­ies. Based on the de­mands and trends, the mer­chan­dise needs to reach the mar­ket on time as well,” he adds. & in the Ajay Khosla, DGM Ut­trak­hand), Jaipur close world’s (Delhi Golden Trans­port, states, “Fash­ion mar­ket in present sce­nario is highly com­pet­i­tive; the in­ter­net and mo­bile phone tech­nol­ogy had raised the gam­ble ex­po­nen­tially. This also brings ap­parel man­u­fac­turer clo­sure to end con­sumer with a need to cater in­di­vid­ual choice in short­est pos­si­ble time. Fash­ion re­tail­ers and man­u­fac­tur­ers are be­ing urged to re­think their sup­ply chains to ad­e­quately re­spond to the un­pre­dictable 24x7 na­ture of con­sumer shop­ping.”

Fash­ion brands need to part­ner with re­li­able lo­gis­tics com­pa­nies that of­fer tech­nol­ogy em­bed­ded so­lu­tions to help tackle the com­plex en­vi­ron­ment

“When we talk about ap­par­els and their move­ments from one point to an­other, of­ten at times we see that cus­tomers might have un­re­al­is­tic de­mands about the stan­dard of ser­vice vs. the price they de­sire. Ex­pec­ta­tions must be com­pet­i­tive; how­ever, driv­ing com­mer­cials so low does not seem jus­ti­fied since ser­vices have cat­e­gories. More­over, an­other is­sue we face is when im­proper pack­ag­ing and in cases of un­favourable weather con­di­tions, we face cer­tain dif­fi­cul­ties,” feels Vohra.

“The un­der­stand­ing of fash­ion lo­gis­tics by the play­ers in the in­dus­try is not uni­form. Many of them are not well versed with the new and emerg­ing trends. Very few of them are time­sen­si­tive. And this poses a chal­lenge in en­hanc­ing the over­all speed of lo­gis­tics. They are in awe of tech­nol­ogy and data and of­ten hide that

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