Bench­mark­ing sup­ply chain man­age­ment

Cargo Talk - - Supplychain -

be­hind the veil of long but ar­chaic ex­pe­ri­ence,” in­forms Jaswal.

“Fur­ther, ap­parel is theft prone. Not many com­pa­nies are there who give theft-proof dis­tri­bu­tion ser­vices in In­dia. They will de­liver short and would be very quick in giv­ing a ‘cer­tifi­cate of facts’ for claim­ing in­sur­ance,” he con­tin­ued.

“If we get the right sup­port from these ex­ter­nal par­ties, such as cus­toms, ground han­dler, air­line, ship­ping line, cus­tomer, etc we can achieve much more ef­fi­ciency than what is ex­ist­ing,” Vohra points.

“The way to man­age un­cer­tainty in fash­ion busi­ness is to im­prove the qual­ity of the fore­cast­ing. Hence, there is a need to re­duce the re­liance that or­gan­i­sa­tions place on fore­cast­ing, and fo­cus on re­duc­ing lead-times,” notes Subr­ma­nian.

Khosla opines,” The fash­ion in­dus­try has very short prod­uct life cy­cles and un­pre­dictable de­mand and long and in­flex­i­ble sup­ply pro­cesses. These char­ac­ter­is­tics make the in­dus­try a suitable av­enue for ef­fi­cient sup­ply chain man­age­ment prac­tices. Prac­tices ex­pe­ri­enced in the con­ven­tional man­age­ment of the sup­ply chain raised the need of to a new pro­to­type sup­ply chain man­age­ment.” KGGRKPI

Con­sid­er­ing the na­ture of busi­ness and the chal­lenges for­warders face to main­tain the avail­abil­ity and re­li­a­bil­ity of trend-driven ap­parel mar­ket, it is nec­es­sary to un­der­stand what is needed to keep up with the rapidly-evolv­ing world of the mul­ti­chan­nel re­tail mar­ket­place? Katyal says, “Fastest de­liv­er­ies and or­gan­ised in­ven­tory man­age­ment are needed fac­tors to match the speed.”

Ac­cord­ing to Jaswal, fash­ion brands need to part­ner with re­li­able lo­gis­tics com­pa­nies that of­fer tech­nol­ogy em­bed­ded so­lu­tions to help man­age flex­i­bil­ity and tackle the in­creas­ingly com­plex fash­ion en­vi­ron­ment by avoid­ing de­lays and pro­vid­ing pre­cise track­ing.

“In a typ­i­cal multi-re­tailer en­vi­ron­ment, such as an air­port, shop­ping mall or ur­ban shop­ping cen­ter, in­bound goods are de­liv­ered by nu­mer­ous sup­pli­ers to each store, small quan­ti­ties. This means colos­sal in­ef­fi­cien­cies and mul­ti­pli­ca­tion of ef­fort, as well as large amounts of avoid­able noise, pol­lu­tion and in­con­ve­nience to the lo­cal pop­u­la­tion. What is needed is a con­sol­i­da­tion plat­form, lo­cated close to the air­port, shop­ping mall or ur­ban shop­ping cen­ter. All de­liv­er­ies then can be routed via the con­sol­i­da­tion plat­form, sig­nif­i­cantly re­duc­ing the amount of in­bound de­liv­ery traf­fic, leav­ing re­tail­ers free to fo­cus on what they do best,” no­ti­fies Subra­ma­nian. in

Vohra be­lieves that in or­der to be up-to-date with the rapid evo­lu­tion of the re­tail mar­ket­place one must rapidly evolve, as well as, in­no­vate one’s own ser­vice of­fer­ing to this in­dus­try. Just main­tain­ing con­sis­tent ser­vice lev­els or lower rate lev­els is not enough in to­day’s time.

It is nec­es­sary to go a step fur­ther and as­sist our cus­tomers, over­seas part­ners, lo­cal clear­ance teams, with what­ever is­sues they may be fac­ing.

“We be­lieve in of­ten con­duct­ing fo­cus groups that will al­low bet­ter dis­cus­sions and hence, if prob­lems are brought up, our fo­cus is al­ways to re­solve them im­me­di­ately. This cre­ates room for a pos­i­tive out­look as op­posed to a cer­tain re­dun­dancy which ham­pers de­vel­op­ment in this ver­ti­cal. A con­stant re­li­a­bil­ity is the best gap that can be filled in any rapidly evolv­ing sce­nario,” opines Vohra.

“With in­creased mar­ket­ing chan­nels, out­sourc­ing op­tions and fash­ions chang­ing not only from sea­son to sea­son but also within the same sea­son, it is im­por­tant for re­tail­ers to in­vest in cre­at­ing a flex­i­ble and re­spon­sive sup­ply chain.,” adds Khosla.

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