Maersk Line on top spot in North In­dia

The ship­ping line has brought reefer im­ports to the north­ern hin­ter­land and has in­tro­duced store door ser­vice for im­ports, en­abling last mile con­nec­tiv­ity.

Cargo Talk - - Shipping -

Maersk Line has an­nounced key of­fer­ings for the NCR re­gion that are aimed at en­abling and fa­cil­i­tat­ing trade. These of­fer­ings namely, in­tro­duc­ing end-to-end car­rier haulage for rice ex­ports, bring­ing reefer im­ports to the north­ern hin­ter­land, in­tro­duc­ing im­port store door ser­vice are an in­dus­try first. Franck De­de­nis, Man­ag­ing Di­rec­tor, Maersk Line (In­dia, Sri Lanka and Bangladesh) said, “This is in line with our be­lief of en­abling the In­dia growth story by pro­vid­ing cus­tomers with a re­li­able, cost-ef­fec­tive and vi­able lo­gis­ti­cal solution.”

Key Dif­fer­en­tia­tors for the NCR Re­gion:

End-to-End car­rier haulage for rice ex­ports: Presently, around 50 per cent of rice from NCR and Pun­jab re­gion moves in bulk to the ports. Here it is con­tainer­ised and fur­ther moved to ex­port lo­ca­tions which lead to wastage and risks the qual­ity of cargo due to the in­volve­ment of mul­ti­ple ven­dors and cargo han­dling at mul­ti­ple stages. With this of­fer­ing, Maersk Line will be able to con­tainer­ise the cargo at its origin, cut out wastage and com­plex­i­ties of deal­ing with mul­ti­ple ven­dors and help move it to port in a cost-ef­fec­tive man­ner. This will have a di­rect bear­ing on rice farm­ers and grow­ers in the re­gion who would ben­e­fit from the ease that it brings and makes cus­tomers com­pete suc­cess­fully in key rice ex­port mar­kets like Europe, Mediter­ranean, Mid­dle East, the US. Bring reefer im­ports to hin­ter­land: At present, all the reefer im­ports are cleared at the ports from where the cus­tomers had to get the cargo to the hin­ter­land us­ing smaller reefer vans or make al­ter­nate ar­range­ments for trans­porta­tion. This in­volved mul­ti­ple han­dlings, the risk of cargo dam­age, de­layed tran­sit and higher costs. With this ser­vice, Maersk Line will bring reefer im­ports to the hin­ter­land and closer to cus­tomers. This will add value to the en­tire sup­ply chain es­pe­cially in the hin­ter­land by di­rect move­ment of goods.

Store door ser­vice for im­ports: Maersk Line’s store door ser­vice will pro­vide end-to-end con­nec­tiv­ity to the cus­tomer, bring­ing in cost ef­fi­cien­cies, im­proved turn­around time and an over­all boost to pro­duc­tiv­ity.

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