New independent GSA net­work launched

Branded 1GSA, the new net­work for independent air cargo Gen­eral Sales and Ser­vice Agents (GSSAs) aims to en­able independent GSSAs to com­pete more ef­fec­tively against the ma­jor, cen­trally-owned GSSA com­pa­nies.

Cargo Talk - - International -

With 1GSA, we are pro­vid­ing independent GSSAs with the op­por­tu­nity to be part of a big­ger or­gan­i­sa­tion Mem­ber­ship of 1GSA means they will be able to pro­mote them­selves more ef­fec­tively to air­lines, and sell their client car­ri­ers’ space

GSA al­ready cov­ers Bangladesh, the Czech Repub­lic, In­dia, Mada­gas­car, Mau­ri­tius, Pak­istan, Sin­ga­pore, Spain, Sri Lanka, Turkey and the UK. A re­cruit­ment drive is now un­der way to fur­ther de­velop 1GSA’s geo­graphic cov­er­age. Colin Brett (Se­lect), Toni Beato (CRS), Jan Grab­mueller (GCAir), Demir Oz­er­man (Kargo Sis­tem) and Charles Wi­je­sun­dera (M&C Avi­a­tion) have all been ap­pointed as Re­gional VPs of 1GSA.

David Lee, Pres­i­dent, 1GSA, says, “There are many highly-pro­fes­sional, independent GSA com­pa­nies around the world. But the modern eco­nomics of run­ning a GSA com­pany mean that pro­fes­sional sales and mar­ket­ing have be­come un­af­ford­able for many. This pro­vides the ma­jor multi­na­tion­als with an un­due visual dom­i­nance, which we now in­tend to chal­lenge.

With 1GSA, we are pro­vid­ing independent GSSAs with the op­por­tu­nity to be part of a big­ger or­gan­i­sa­tion, with­out sac­ri­fic­ing their trea­sured in­de­pen­dence. From now on, independent GSAs will be able to en­joy the same economies of scale - in sales, mar­ket­ing and other ar­eas - which drove the for­ma­tion of the ma­jor multi­na­tion­als.”

Derek Jones, MD, 1GSA, adds, “Pro­fes­sional mar­ket­ing is ab­so­lutely fun­da­men­tal to suc­cess in air­freight, and it’s there­fore a core el­e­ment of the sup­port we are pro­vid­ing to all our mem­bers. Mem­ber­ship of 1GSA means they will be able to pro­mote them­selves more ef­fec­tively to air­lines, and sell their client car­ri­ers’ space more suc­cess­fully in their home mar­kets.”

The scope to grow 1GSA is con­sid­er­able: there are es­ti­mated to be over 300 independent cargo GSA com­pa­nies in ex­is­tence to­day. But, says Lee, “They will not all be join­ing 1GSA. Firstly, we work on an ex­clu­sive ter­ri­tory ba­sis; only in the event of a po­ten­tial con­flict be­tween car­ri­ers will we ap­point a sec­ondary mem­ber in any re­gion. Se­condly, our mem­ber­ship cri­te­ria in­clude proof of fi­nan­cial sta­bil­ity, high stan­dards of ser­vice and ex­cel­lent rep­u­ta­tion.”

For air­lines, 1GSA aims to take the hard work and un­cer­tainty out of ap­point­ing GSAs, by of­fer­ing pre-val­i­dated mem­bers, and the op­tion to deal di­rectly with in­di­vid­ual mem­bers, or con­trol mul­ti­ple sta­tions through a sin­gle 1GSA con­tract - sup­ported by bank guar­an­tees or CASS mem­ber­ship.

David Lee 3UHVLGHQW *6$

Derek Jones 0' *6$

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