New independent GSA network launched
Branded 1GSA, the new network for independent air cargo General Sales and Service Agents (GSSAs) aims to enable independent GSSAs to compete more effectively against the major, centrally-owned GSSA companies.
With 1GSA, we are providing independent GSSAs with the opportunity to be part of a bigger organisation Membership of 1GSA means they will be able to promote themselves more effectively to airlines, and sell their client carriers’ space
GSA already covers Bangladesh, the Czech Republic, India, Madagascar, Mauritius, Pakistan, Singapore, Spain, Sri Lanka, Turkey and the UK. A recruitment drive is now under way to further develop 1GSA’s geographic coverage. Colin Brett (Select), Toni Beato (CRS), Jan Grabmueller (GCAir), Demir Ozerman (Kargo Sistem) and Charles Wijesundera (M&C Aviation) have all been appointed as Regional VPs of 1GSA.
David Lee, President, 1GSA, says, “There are many highly-professional, independent GSA companies around the world. But the modern economics of running a GSA company mean that professional sales and marketing have become unaffordable for many. This provides the major multinationals with an undue visual dominance, which we now intend to challenge.
With 1GSA, we are providing independent GSSAs with the opportunity to be part of a bigger organisation, without sacrificing their treasured independence. From now on, independent GSAs will be able to enjoy the same economies of scale - in sales, marketing and other areas - which drove the formation of the major multinationals.”
Derek Jones, MD, 1GSA, adds, “Professional marketing is absolutely fundamental to success in airfreight, and it’s therefore a core element of the support we are providing to all our members. Membership of 1GSA means they will be able to promote themselves more effectively to airlines, and sell their client carriers’ space more successfully in their home markets.”
The scope to grow 1GSA is considerable: there are estimated to be over 300 independent cargo GSA companies in existence today. But, says Lee, “They will not all be joining 1GSA. Firstly, we work on an exclusive territory basis; only in the event of a potential conflict between carriers will we appoint a secondary member in any region. Secondly, our membership criteria include proof of financial stability, high standards of service and excellent reputation.”
For airlines, 1GSA aims to take the hard work and uncertainty out of appointing GSAs, by offering pre-validated members, and the option to deal directly with individual members, or control multiple stations through a single 1GSA contract - supported by bank guarantees or CASS membership.
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