A ‘Lo­cus’ that de­fines busi­ness goals

Nishith Ras­togi, CEO & Co-founder, Lo­cus, shares how the com­pany is serv­ing a state-of-the-art de­ci­sion­mak­ing plat­form for lo­gis­tics, which op­ti­mises op­er­a­tions to pro­vide con­sis­tency, ef­fi­ciency and trans­parency.

Cargo Talk - - Interview - CT BUREAU

What tech­nol­ogy driven solutions are you of­fer­ing to the trade in­dus­try?

The sys­tem in­cor­po­rates var­i­ous busi­ness rules and fuzzy real-world sce­nar­ios (Ser­vice Level Agree­ments (SLA), traf­fic de­lays, ca­pac­ity con­straints etc.) while plan­ning and dis­patch­ing or­ders. This en­ables busi­ness to make de­ci­sions backed by data and an­a­lyt­ics thus re­duc­ing costs and sav­ing time. Sched­ul­ing, man­ag­ing and track­ing field ex­ec­u­tives have been a fre­quent prob­lem be­ing faced by sev­eral com­pa­nies. Lo­cus delivers end-to-end au­to­ma­tion from the point of dis­patch till the or­der reaches the end cus­tomer, with an un­par­al­leled end-user ex­pe­ri­ence, with in­tel­li­gent alerts and live track­ing.

What is your busi­ness model?

Lo­cus be­lieves in align­ing with the client’s busi­ness and goals. In line with this, we work on a pay-per-trans­ac­tion model with no over­head costs. We also have a have a re­tainer model wherein clients utilise our ser­vices on an an­nual ba­sis. We don’t charge any an­nual or quar­terly li­cens­ing fee - just pure trans­ac­tion­based pric­ing. We’ve also started a con­sul­tancy model wherein we take time-bound projects that re­quire ac­tion­able in­sights, anal­y­sis and de­ci­sions based on cus­tomer’s data and his­tory.

What is your USP?

What sets us apart is our in­tel­li­gent rout­ing en­gine which, purely based on client feed­back, is the only op­ti­mi­sa­tion en­gine to work at scale in In­dia, Lo­cus’ ro­bust tech­nol­ogy plat­form works seam­lessly on-ground con­sid­er­ing our al­go­rithms in­cor­po­rate nu­mer­ous ex­cep­tional sce­nar­ios.

We have a unique sys­tem which serves mul­ti­ple ver­ti­cals, route plan­ning en­gine for cre­at­ing highly op­ti­mised routes re­spect­ing all busi­ness rules, 3D pack­ing en­gine for ef­fi­cient pack­ing con­fig­u­ra­tions for load­ing cargo into con­tain­ers which en­sure ve­hi­cle op­ti­mi­sa­tion, and the in­tel­li­gent self­learn­ing loop in the sys­tem, is what sep­a­rates us from the com­pe­ti­tion.

Any ex­pan­sion plans?

Cur­rently, Lo­cus has over 50 part­ners in pro­duc­tion with sev­eral oth­ers in the pi­lot phase. We work with some of the mar­ket lead­ers such as Del­hivery, Quikr, Ur­ban Lad­der, Li­cious, Len­skart etc. By 2020, we aim to au­to­mate all hu­man de­ci­sions in dis­patch­ing a pack­age from Point A to Point B. We are look­ing to ex­pand our team to get the best tal­ent and also fo­cus­ing on new mar­kets like South-East Asia and the Mid­dle East.

Nishith Ras­togi CEO & Co-founder Lo­cus

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