A ‘Locus’ that defines business goals
Nishith Rastogi, CEO & Co-founder, Locus, shares how the company is serving a state-of-the-art decisionmaking platform for logistics, which optimises operations to provide consistency, efficiency and transparency.
What technology driven solutions are you offering to the trade industry?
The system incorporates various business rules and fuzzy real-world scenarios (Service Level Agreements (SLA), traffic delays, capacity constraints etc.) while planning and dispatching orders. This enables business to make decisions backed by data and analytics thus reducing costs and saving time. Scheduling, managing and tracking field executives have been a frequent problem being faced by several companies. Locus delivers end-to-end automation from the point of dispatch till the order reaches the end customer, with an unparalleled end-user experience, with intelligent alerts and live tracking.
What is your business model?
Locus believes in aligning with the client’s business and goals. In line with this, we work on a pay-per-transaction model with no overhead costs. We also have a have a retainer model wherein clients utilise our services on an annual basis. We don’t charge any annual or quarterly licensing fee - just pure transactionbased pricing. We’ve also started a consultancy model wherein we take time-bound projects that require actionable insights, analysis and decisions based on customer’s data and history.
What is your USP?
What sets us apart is our intelligent routing engine which, purely based on client feedback, is the only optimisation engine to work at scale in India, Locus’ robust technology platform works seamlessly on-ground considering our algorithms incorporate numerous exceptional scenarios.
We have a unique system which serves multiple verticals, route planning engine for creating highly optimised routes respecting all business rules, 3D packing engine for efficient packing configurations for loading cargo into containers which ensure vehicle optimisation, and the intelligent selflearning loop in the system, is what separates us from the competition.
Any expansion plans?
Currently, Locus has over 50 partners in production with several others in the pilot phase. We work with some of the market leaders such as Delhivery, Quikr, Urban Ladder, Licious, Lenskart etc. By 2020, we aim to automate all human decisions in dispatching a package from Point A to Point B. We are looking to expand our team to get the best talent and also focusing on new markets like South-East Asia and the Middle East.