Get­ting in ‘line’ with real-time

BHAVIK MOTA, HEAD-TRADE AND MAR­KET­ING, Maersk Line, dis­cusses the com­pany’s plans of fo­cussing on dig­i­tal track­ing of con­tain­ers through soft­ware sys­tems to dis­patch com­pany’s first mile and last mile ef­fec­tively.

Cargo Talk - - Shipping -

What’s the ob­jec­tive be­hind tar­get­ing in­land con­tain­ers sec­tor?

Con­tainer­i­sa­tion is the process of send­ing bulk ma­te­rial via con­tain­ers. In­dia as a coun­try has 56 per cent con­tainer­i­sa­tion con­cern­ing around 75 per cent con­tainer­i­sa­tion in the de­vel­oped economies. Hence­forth, there is a room for in­creas­ing con­tainer­i­sa­tion from bulk cargo from the In­dian hin­ter­land. Presently, we have 59 in­land ac­cep­tance points and we are con­nect­ing to 17 ports. Most im­por­tantly, to­day one of the ma­jor pain points of the cus­tomer in the hin­ter­land is lack of re­li­a­bil­ity and vis­i­bil­ity in in­land cargo move­ment. We al­ready have ded­i­cated trains run­ning be­tween Vizag and Bir­gunj, an­other ded­i­cated rail con­nects Pi­pavav and Dadri. We also need to ex­pend these ded­i­cated so­lu­tions across the coun­try.

What are your fur­ther plans for In­dia?

Con­sol­i­da­tion has al­ready hap­pened on the ocean side, now cus­tomers want us to han­dle their ship­ments com­pletely end-to-end. Maersk Line In­dia’s mar­ket share from the hin­ter­land is al­most 20 per cent on an ag­gre­gate. And, the growth po­ten­tial is more from the hin­ter­land, par­tic­u­larly North-West re­gions of In­dia, as com­pared to the coastal re­gions. More­over, the gov­ern­ment ini­tia­tives in trade fa­cil­i­ta­tion like Make in In­dia, Ease of Do­ing Busi­ness, etc, show sign of vol­ume growth and we ex­pect this to con­tinue. Also, we are see­ing in­creas­ing de­mand from the In­dian hin­ter­land from our cus­tomers. We are in­vest­ing in real-time vis­i­bil­ity and dig­i­tal track­ing of con­tain­ers through soft­ware sys­tems. Also, we had re­cently started a new con­tainer de­pot in Pune, Ma­ha­rash­tra. Now, it is also eval­u­at­ing to de­velop busi­ness around Sonepat in Haryana and Kathuwas in Ra­jasthan as these will be­come con­sol­i­da­tion points and mar­ket hubs with the Ded­i­cated Freight Cor­ri­dor com­ing up soon.

Bhavik Mota Head, Trade and Mar­ket­ing Maersk Line

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