Simplify relocation with tech-savvy ShiftKarado
Founded in late 2015, ShiftKarado aims to bring innovation to the relocation industry, which has always been bereft of digital transformation. Sahil Mittal, Co-Founder, ShiftKarado, talks in detail about the company’s merits and what sets it apart from competition. He also talks about a plan to strengthen the company’s domestic reach.
Please tell us about your business model.
Offering services through techenabled platforms such as websites and mobile Apps, ShiftKarado gives B2C and B2B customers the flexibility to plan their relocation effortlessly and instantly receive service quotes for the same. Customers can simply fill a form on our website or over our mobile App and share their requirements and other details to get a customised instant quote of opportune services.
What was the inspiration behind this start-up?
There existed a huge gap between demand and supply of efficient packers and movers in the Indian market. There were problems such as lack of rules and regulations, costly and poorly managed services, and no security of products, making us no match for international standards. ShiftKarado offers complete relocation services for households and corporates, for local shifting and inter-city moving.
How is this platform helping the logistics industry work smoothly and efficiently?
The Indian logistics industry is quite unorganised, as a large number of local and domestic transporters are working independently with an average fleet size of five trucks. It owns a big share of total road transportation revenues in India, which make it one of the dominant industries of the country. That said, digital technology remains a major challenge that the transportation and logistics sector has to deal with. A tech-enabled platform like ShiftKarado leverages the digital advantage to raise the competitive bar and transform the customer experience.
How is ShiftKarado different from other start-ups in the sector?
It’s the technological aspect of our company along with our understanding of international standards that primarily set us apart and give us an edge over competitors. Other than that, we also offer our clients (households and corporates) instant booking, instant quotations, urban mobility, security, as well as transparency in service. Backed by a synergistic combination of business models and tech-enabled competencies, ShiftKarado addresses all concerns of the customer, creating additional value for them, saving their time, and filling existing gaps in the highly-fragmented, unorganised Indian relocation segment. The sophisticated, tech-driven platform provides a standard User Interface (UI), making the booking process as effortless and simple as shopping on an e-commerce portal, while the shifting procedure takes place in accordance with the customer’s requirements.
Is expansion on the cards?
We would want to strengthen our presence in the domestic market. The current outreach of ShiftKarado stretches up to Bengaluru, Hyderabad, and Chennai in the southern zone. In the North, we cover Chandigarh, Mohali and the six cities of NCR, including Delhi, Gurugram, Noida, Greater Noida, Faridabad, and Ghaziabad. Our western reach is across the Pune-Mumbai region, including Navi Mumbai. We have recently included Jaipur and Kolkata in our portfolio. Our goal is to expand the spectrum of our services across India. Presently, our investment and logistics are enough to address our relocation needs on a pan India basis. Though the company has been bootstrapped since inception, we may get venture capital on board with a growing demand and an ever-evolving market. We are investing our time and resources in upgrading our mobile App.
ShiftKarado provides a standard UI, making the booking process as effortless and simple as shopping on an e-commerce portal