Con­ti­nen­tal launches high tread mileage tyres

In a bid to fur­ther strengthen its po­si­tion in the TBR seg­ment, Con­ti­nen­tal In­dia has launched high-tread mileage tyres.

Commercial Vehicle - - WHAT'S INSIDE - Story by: Anirudh Ra­heja

In a bid to fur­ther strengthen its po­si­tion in the TBR seg­ment, Con­ti­nen­tal In­dia has launched high­tread mileage tyres.

De­signed specif­i­cally for high tread mileage (within the rec­om­mended GVWs), Con­ti­nen­tal In­dia has launched two new com­mer­cial ve­hi­cle tyres for high­way ap­pli­ca­tion. Called the HSR2 and HDR2 (10.00R 20), the tyres are ex­pected to help the com­pany to fur­ther in­crease its reach and strengthen its po­si­tion in the Truck and Bus Ra­dial (TBR) seg­ment. The tyres have been armed with cooler run­ning com­pound and ro­bust tread de­sign struc­ture to suit the needs of fleet op­er­a­tors. They have been en­gi­neered to en­able the fleet op­er­a­tors to op­ti­mise their op­er­a­tions by achiev­ing lower driv­ing costs. En­ter­ing the In­dian mar­ket in 2011 with the ac­qui­si­tiona of Modi Tyres for EuroE 18.5 mil­lion, Con­ti­nen­tal In­diaI has been pro­duc­ing and dis­tribut­ingd bias and ra­dial ply truckt and bus tyres as well as ra­di­alr pas­sen­ger car tyres out ofo its fa­cil­i­ties at Modipu­ram anda Par­ta­pur. Like many oth­ero tyre man­u­fac­tur­ers in In­dia,I Con­ti­nen­tal has made sig­nif­i­cants in­vest­ment in man­u­fac­tur­ing.m

The pick up in ru­ral ex­pen­di­turee be­cause of a goodg mon­soon and a strong re­place­mentr driven sales cou­pledc with ris­ing mat­u­ra­tion lev­elsl is ex­pected to help Con­ti­nen­talC to in­crease its mar­ketm reach. To ex­pand itsi reach, Con­ti­nen­tal has beenb ap­point­ing new deal­ers anda com­mis­sion­ing new show­rooms.s It re­cently com­mis­sionedc its first com­mer­cialc ve­hi­cle tyre show­rooms at Ru­dra­pur in Ut­tarak­hand.U Said Mal­lika Rawal,R Na­tional Mar­ket­ing Man­ager,M that Ru­dra­pur is a vi­tal trans­porta­tion and in­dus­tri­ali hub.

The new com­mer­cialal ve­hi­cle tyres res are de­signed ned specif­i­cally y for high tread ead mileage.

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