Ravi Pishar­ody leaves Tata Mo­tors

Commercial Vehicle - - NEWS -

Tata Mo­tors has an­nounced the de­par­ture of Ravi Pishar­ody. Ex­ec­u­tive di­rec­tor of the com­mer­cial ve­hi­cles busi­ness of the com­pany, Pishar­ody joined Tata Mo­tors in 2007 as Vice Pres­i­dent – Com­mer­cial Ve­hi­cles (Sales & Mar­ket­ing). On the board of var­i­ous Tata Mo­tors Group Com­pa­nies, Pishar­ody steered the Tata Mo­tors’ com­mer­cial ve­hi­cle busi­ness through the lean pe­riod of 2008-09. El­e­vated in 2012 as ex­ec­u­tive di­rec­tor, he re­vamped the en­tire com­mer­cial ve­hi­cle fleet, in­clud­ing the Signa value ori­ented HCV truck range. Well aware of the price sen­si­tive In­dian com­mer­cial ve­hi­cle mar­ket, Pishar­ody was in­stru­men­tal in his com­pany ex­pand­ing its prod­uct port­fo­lio and over­haul­ing the dealer net­work to be able to main­tain its lead­er­ship po­si­tion in the wake of ris­ing com­pe­ti­tion. Driv­ing hy­brid, elec­tric and LNG de­vel­op­ments with an em­pha­sis to do as much in-house in or­der to keep con­trol over pro­cesses, qual­ity and costs, Pishar­ody played an im­por­tant role in rop­ing ac­tion hero Ak­shay Ku­mar as the brand am­bas­sador. Un­der his lead­er­ship, Tata Mo­tors re­gained the lead in buses. The de­fence ve­hi­cles busi­ness also grew. His exit cit­ing per­sonal rea­sons comes as a sur­prise. It also comes at a time when the com­pany is un­der­go­ing re­struc­tur­ing. Pishar­ody’s exit also comes at a time when the com­mer­cial ve­hi­cle ma­jor has seen its mar­ket share drop. Mahin­dra snatched the lead in small com­mer­cial ve­hi­cles some­time ago. Pishar­ody, along with the new MD Guenter Butschek, con­trib­uted in a new midterm goal that en­vis­aged Tata Mo­tors to be among the top three com­mer­cial ve­hi­cle mak­ers by 2019.

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