J.D. Power 2017 India tractor product performance study

The third edition of J.D. Power (2017) India tractor product performance study has revealed that the overall satisfaction among tractor owners in India has improved almost 20 per cent from last year. Examining tractor performance satisfaction among owners of 12- to 24-month-old tractors, the study has mentioned that overall satisfaction with product performance, measured on two indices – machine performance, and quality and reliability, improved to 823 (on a 1,000-point scale), a 52-point increase from 2016. Drawing attention to excessive or uneven tyre wear as the most frequently reported problem for the third consecutive year, Yukti Arora, manager at J.D. Power, said, “it can result in higher fuel consumption as well as an uncomfortable and unstable ride.” Arora expressed that excessive tyre wear was aggravated by the use of tractor for non-farming activities. The study has ranked Eicher highest in the below 31 hp segment with a score of 856. It has ranked New Holland highest in the 31-40 and 41-50 hp segments, scoring 862 and 866 respectively. Mahindra has been ranked highest in the above 50 hp segment with a score of 889. A key observation of the study is the expectation of higher quality standards from tractors on the basis of improved information accessibility and enhanced exposure to urban influences.