Daim­ler In­dia de­liv­ers 50,000th BharatBenz truck

Commercial Vehicle - - NEWS -

Daim­ler In­dia Com­mer­cial Ve­hi­cles has an­nounced the de­liv­ery of 50,000th truck in the form of BharatBenz 4928TT trac­tor. The truck was de­liv­ered by the com­pany’s Hy­der­abad deal­er­ship. Reach­ing out to CV buy­ers through a net­work of over 130 touch points, the com­pany, ac­cord­ing to man­ag­ing di­rec­tor and CEO Erich Nes­sel­hauf has achieved this mile­stone in less than five years, a feat that no other new mar­ket en­trant in In­dia has achieved. Of­fer­ing BSIV trucks with SCR tech­nol­ogy with­out an in­crease in price, Daim­ler In­dia is rop­ing in new chan­nel part­ners to in­crease its mar­ket reach. The com­pany is also fo­cussing on ex­port mar­kets. Ex­pand­ing into the sub nine­tonne truck seg­ment by comis­sionig an ad­di­tional prod­uct line at Chen­nai, Di­amler In­dia Com­mer­cial Ve­hi­cles will launch the truck in the third quar­ter of 2017. It will be mar­keted un­der the Fuso brand in the ex­port mar­kets. In a quest to bal­ance over­all sales vol­umes be­tween the do­mes­tic and ex­port mar­kets, Daim­ler In­dia is chalk­ing out plans to pen­e­trate 10 new ex­port mar­kets by the end of 2017.

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