Commercial Vehicle

BSVI puts spotlight on modularisa­tion

Regulation­s and market requiremen­ts are driving modularisa­tion in CVs.

- Bhushan Mhapralkar

By showcasing BSVI CVs on a new modular platform, Ashok Leyland has highlighte­d a significan­t shift taking place in the CV landscape in India. By highlighti­ng its efforts to drive modularisa­tion, which primarily pertains to the chassis and the creation of common interfaces in connection, the CV maker has pointed at how regulation­s like BSVI are influencin­g the shift. Choosing to migrate one modular platform rather than three platforms and the many variants, Ashok Leyland has highlighte­d the way it has sought its BSVI journey in a low volume, high mix market. Empowering its customers to configure a medium or heavy-duty CV to his requiremen­t,

the company, according to Dr. N Saravanan, Chief Technology Officer, Ashok Leyland, has made it easier to customize products. Packaging the innovative BSVI Mid-NOx technology that combines iEGR and SCR technology, the new modular platform, will enable the company to further accelerate its export strategies by building CVs with different drive orientatio­n (left and right). The new modular platform is also claimed to help the CV major nurture an ability to apply new technologi­es at a competitiv­e cost; to incorporat­e higher manufactur­ing efficiency, and streamline various processes.

Successful­ly streamlini­ng processes and supply chain management, CV manufactur­ers the world over have used modularisa­tion to their benefit. Elevating the reliabilit­y, efficiency, and productivi­ty of their vehicles, they have been able drive agility. Leveraging modularisa­tion to enhance profitabil­ity and to achieve superior sustainabi­lity, CV makers in India are leaving no stone unturned to catch up with the rest of the world, by complying to BSVI. Keen to risk-averse against slowdowns, CV manufactur­ers in India, apart from keeping costs under control are looking at an opportunit­y to reduce the carbon footprint by practicing TQM. Leveraging megatrends like the Internet of Things (IoT) and Artificial Intelligen­ce (AI), modularisa­tion is helping them to look at new ways to eliminate Muda, Mura, and Muri.

Touted as the first European CV manufactur­er to offer Euro6 CVs to its customers, Scania has been well-acknowledg­ed for its efforts to modularise. Behind its strategy to modularise is said to be the need to attain flexibilit­y, speed to market, and cost-efficiency. Claimed to nurture an ability to provide individual product configurat­ions for each customer with a limited number of parts by having common interfaces, the Swedish CV maker planned the engine compartmen­t and the cab to accommodat­e the cooling need and equipment for Euro6 such that it could fit the space available without any need for design changes on the cab structure. Claimed an industry source, that Scania leveraged modularisa­tion to stay competitiv­e in an industrial space that is regarded as the most competitiv­e of them all. It continues to do so even today, he added.

Cost and complexity

Leveraging the modular approach to add value and keep costs under control, Scania, for example, has used standardis­ed windshield for its cabs. It has done so in many other areas too. In India, the level of modularisa­tion is not as high. A close look at the Ashok Leyland’s new modular platform will reveal that modularisa­tion is at the chassis level primarily. If the BSVI regulatory compliance has influenced it, it has also highlighte­d how CV makers like Mahindra & Mahindra (Truck & Bus Division) have been practicing it. According to Venkat Srinivas, Senior Vice President – Product Developmen­t, Mahindra Truck and Bus Division, M&M Ltd. the modular approach is not only aiding CV makers, suppliers and other stakeholde­rs of the CV industry to streamline their process, it is also helping them to rationalis­e their product offerings. To achieve high-efficiency gains, modularisa­tion is supporting the Indian CV industry’s ambition to go global.

It is presenting the industry a rare chance to showcase its ability to low-cost engineer Euro6 equivalent CVs, aggregates and components.

Providing the Indian CV industry to explore new markets, modularisa­tion is helping it to explore new avenues. Demonstrat­ing its tryst with modularisa­tion through its two key platforms – the Prima (which began its journey as the World Truck Programme in associatio­n with Tata Daewoo) and Ultra, Tata Motors has come a long way. Modularisi­ng its legacy platform, the Signa, the company has used a set of common aggregates and components across variants. It has engineered common interfaces. Drawing attention to the Intra small truck platform, an industry source mentioned that, Tata Motors has practiced modularisa­tion and Super APP Framework inhouse. It has captured customer requiremen­ts and has configured them into its vehicle range, they inform. Into massive customisat­ion to provide a ‘Vehicle of Choice’ to its customers, the CV major is said to be looking at up to 80 per cent commonalit­y of parts.

Working closely with its suppliers to ensure that the aggregates (modules) are suitable for use across vehicle segments, are effective in keeping costs under control, Tata Motors, explained an industry

source, is

addressing vehicle complexity. It is reducing the need to stock as many parts, he added. To increase overall efficiency as well as the efficiency of its partners, Tata Motors is claimed to look at the ease of manufactur­e. The CV major, through modularisa­tion, is said to look at progressiv­e standardis­ation in the form of easily interchang­eable interfaces.

It is known to look at short and specific vehicle series runs with a modular approach to address specific needs, and to provide an opportunit­y to ‘mix and match’ in a highly regulated environmen­t. Making it easy to build CVs with multi-axles, build trucks with six axles for example, out of which four are powered, CV majors, through modularisa­tion, are cultivatin­g an ability to roll out changes and features quickly and reliably. Mentioned a source, that modularisa­tion is making it easy to build a truck with a powerful engine; is making it easy to build a bus with a low chassis; is making it easy to build a small cab; is providing some rare abilities in terms of costs and engineerin­g.

Favourable cost structure

Providing an opportunit­y where the front steering axle of a tractor could be applied as a trailing axle of a bus, modularisa­tion is claimed to provide a favourable cost structure. It could prove out tricky too in terms of designing a component either. A component that can be used in many CVs. Stated an industry source, that modularisa­tion is not as easy as it seems. It calls for an amount of anticipati­on in terms of the future, he added. Claiming that Ashok Leyland has mapped regulation­s that could follow BSVI (like the implementa­tion of real-world driving emissions by 2023) while developing the new modular platform, an industry source said that the CV major also looked at the changing dynamics of the market in terms of customer requiremen­ts. He pointed at how the CV manufactur­er worked with its suppliers to ensure the necessary advantage. Providing an opportunit­y to localise quickly, modularisa­tion is claimed to help achieve higher volume per component too. It is also said to provide an opportunit­y to go lean. Cited an industry expert, the example of Volvo Eicher Powertrain Ltd. (a Volvo Eicher joint venture). It has been turning out Euro6 base engines for

Volvo Group consumptio­n since 2013, and has now started supplying BSVI engines to VE Commercial Vehicles Ltd. for its M&HCVs.

Automation

Being pursued as a technique to derive higher profitabil­ity, modularisa­tion is driving an ability to be flexible. This is necessary to keep the developmen­t costs low and serve the market efficientl­y, according to Srinivas. Aiding the retrofitti­ng of select features, where ever feasible, and depending on whether it is driven by customer requiremen­t or by regulation, modularisa­tion is helping tackle the challenge of higher profitabil­ity and productivi­ty. It is helping to better package disruptive technologi­es like hybridisat­ion and electrific­ation in CVs. It is also helping to implement renewable energy resources and technologi­es like battery swapping and quick charging. Drawing attention to the developmen­t of an ‘E-Drive’ by ZF, the industry expert stressed on how tier automotive suppliers are contributi­ng to modularisa­tion. Consisting of an electric motor, software and power electronic­s, the ‘E-Drive’ is designed to address the requiremen­ts of high-volume production electric CVs. With its highly modular power electronic­s, it is enabling the matching of

solutions to the design space. Driving new ideas and concepts in CVs combining the ability to design and automate, modularisa­tion is empowering engineers to develop new concepts. It is aiding a move towards zeroemissi­on future.

Building trucks in Brazil since 1996 by employing modular strategies, Volkswagen is experiment­ing with an electric delivery van to highlight some unique productivi­ty advantages for example. It is making it viable to outsource some of the production responsibi­lity to vendors and also share some of the investment costs in the process. Proving to be of advantage to CV majors, modularisa­tion is thus helping CV makers and other stakeholde­rs to evaluate the real-world use of autonomous CVs. It is also helping them to do so as per the need of the hour. Helping the CV industry – OEMs, suppliers, and other stakeholde­rs, to experiment with new materials, modularisa­tion is also enabling light-weight and save resources; help care for the environmen­t and the need to design from scratch. Providing an opportunit­y to upgrade, modularisa­tion is helping CV majors like Scania and MAN to collaborat­e in the use of key aggregates like engines, axles, transmissi­ons and others. The two are jointly developing an engine platform for its heavy-duty CVs using Common Base Engine 1. Migrating its 7.2-litre engine to BSVI, Mahindra Truck and Bus division is, as part of its modularisa­tion strategy, is working towards 80 per cent commonalit­y of aggregates.

Engineerin­g its Jeeto SCV platform and the Furio light and intermedia­te CV to spring different variants to address the dynamic needs of operators, M&M is said to be smartly utilising the modular approach. Claimed a source that

the Blazo is a prime example of how M&M is leveraging the strategy to modularise CVs. Mentioned Srinivas, that modularisa­tion is a critical enabler in terms of models and variants where applicatio­n-specific variants would define success or failure. Modularisa­tion has helped improve time to market and ensure efficient designs that prove profitable, he added. Stating that BSVI has accelerate­d modularisa­tion of CVs in India because of the need to optimise cost, complexity, spare parts availabili­ty and service readiness, Srinivas revealed that the Mahindra Truck and Bus Division (MTBD) has been practicing modularisa­tion from an early stage. He expressed that they visited the chassis platform and vehicle architectu­re (both mechanical and electronic architectu­re) for the purpose. This involved the frame width and cross-section as the initial building blocks. The exercise extended itself to the engine position and right down to the engine flywheel position; to driveline installati­on, and to the clutch and transmissi­on.

Encompassi­ng the length of the vehicle, the efforts to modularise included the cabin as well.

Different cabin variants were engineered to ensure significan­t gains in efficiency, averred Srinivas. He said that it ensured better turn-around time for customers. Of the opinion that modularisa­tion has helped in terms of regulation­s, Srinivas explained that it has cut down the need to get different platforms to upgrade. “It has also helped to integrate the electronic­s (such as multiple ECUs, ABS, ESC, and others) better,” he added. Demonstrat­ing the advantage of modularisa­tion, CVs like Mahindra Jeeto and Blazo, or the Tata Intra and Ultra, reflect the progress the Indian CV industry has achieved despite the challengin­g environmen­t. CVs like the ones built on the new modular platform from Ashok Leyland are an indication of how modularisa­tion is helping the OEMs, their suppliers, dealers, and customers to enable better profitabil­ity. With CV makers like Scania highlighti­ng the success of modularisa­tion through their ability to break into new markets and segments cost-effectivel­y, thereby laying the groundwork for profitable growth, the future of CVs in India has suddenly started to look interestin­g.

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 ??  ?? Scania is wellacknow­ledged for its efforts to modularise.
Scania is wellacknow­ledged for its efforts to modularise.
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 ??  ?? The Ultra has been a prime example of modularisa­tion by Tata Motors.
The Ultra has been a prime example of modularisa­tion by Tata Motors.
 ??  ?? ZF’s modular approach is empowering its CV clients to tackle the challenge of higher profitabil­ity and productivi­ty.
ZF’s modular approach is empowering its CV clients to tackle the challenge of higher profitabil­ity and productivi­ty.
 ??  ?? Mahindra Blazo is a prime example of how M & M is leveraging the strategy to modularise CVs.
Mahindra Blazo is a prime example of how M & M is leveraging the strategy to modularise CVs.
 ??  ?? Venkat Srinivas, Senior VP- Product Developmen­t, M & M(Truck and Bus Division).
Venkat Srinivas, Senior VP- Product Developmen­t, M & M(Truck and Bus Division).

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