Innovations to Attract Customers

To beat the competition, banks are offering innovative services on mobile-banking platform. Pockets: ICICI Bank launched its digital wallet called Pockets. It is a virtual place to store money and use it whenever needed The Pockets Wallet can be created instantly and it lets customers send money to anyone they wish, receive money from anyone, book movie tickets, gift physical/evouchers, pay bills, recharge mobiles and split expenses with friends. The wallet uses a virtual VISA card that enables users to transact on any website or mobile application in India. Customers can also request for a physical card to use it at any retail outlet. Chillr: HDFC Bank’s Chillr app lets customers send money immediately to anyone in their phonebook 24 x 7. There is no need to have recipients’ bank or account details. Video talk: IndusInd Bank customers can connect and have a video talk with their branch manager, relationship manager or a centralized video branch executive from anywhere in the world. The service is available for all IndusInd account holders using Android (2.3 and higher) and Apple (OS 6, 7 and higher) devices.