For­ti­fi­ca­tion FAQs

Consumer Voice - - Food Fortification -

How safe is for­ti­fied food for con­sumers Ex­pe­ri­ences in coun­tries that are al­ready for­ti­fy­ing show that for­ti­fied foods are com­pletely safe for con­sumers and that the ben­e­fits are enor­mous. The amount of vi­ta­mins and min­er­als added to a spe­cific food is usu­ally set at a pro­por­tion of the in­di­vid­ual’s daily re­quire­ment and is usu­ally less than one-third of the to­tal rec­om­mended di­etary al­lowance (RDA). For­ti­fi­ca­tion is al­ways strictly mon­i­tored and by im­ple­ment­ing strin­gent qual­ity-con­trol mea­sures, com­pa­nies can en­sure that there is no ex­ces­sive in­take of a spe­cific vi­ta­min or min­eral. How does for­ti­fi­ca­tion af­fect the shelf life of a prod­uct For­ti­fi­ca­tion has no im­pact on the shelf life of a prod­uct. The vi­ta­mins and min­er­als have a shelf life of their own al­though they do be­come less ac­tive over time. Does for­ti­fi­ca­tion change the ap­pear­ance, taste, tex­ture and flavour of the food No. When de­cid­ing on the ap­pro­pri­ate pre­mix for food for­ti­fi­ca­tion, only those vi­ta­mins and min­er­als are con­sid­ered, which will not change the ap­pear­ance, taste, tex­ture and flavour of the food. In some cases en­cap­su­lated mi­cronu­tri­ents may be used to pre­vent the in­ter­ac­tion of mi­cronu­tri­ents with ei­ther the at­mos­phere or with other mi­cronu­tri­ents. The con­cept is based on the fact that the con­sumer’s buy­ing be­hav­iour should not be af­fected by the for­ti­fi­ca­tion process. What is the cost of food for­ti­fi­ca­tion Cost of food for­ti­fi­ca­tion is minis­cule, rang­ing from Rs 30 to Rs 100 per met­ric ton, or just about 3 to 10 paisa per kg of food, de­pend­ing on the type and num­ber of mi­cronu­tri­ents added and the sta­ple food that is be­ing for­ti­fied. What do com­pa­nies stand to gain from adopt­ing for­ti­fi­ca­tion

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