Flavoured Milk Which of these six has the most nu­tri­ents?

Consumer Voice - - The Surveillance Series -

Flavoured milk is sim­i­lar to bot­tled pas­teurised milk ex­cept that it is flavoured and sweet­ened to taste. For con­sumers look­ing for an op­ti­mal com­bi­na­tion of taste, health and con­ve­nience, flavoured milk is pre­sented as an al­ter­na­tive to many other bev­er­ages. Man­u­fac­ture of the prod­uct fits in with the rou­tine milk han­dling and pro­cess­ing pro­ce­dures in a dairy. It lever­ages their ex­ist­ing value chain in procur­ing raw ma­te­ri­als. It’s not sur­pris­ing, then, that most or­gan­ised dairies in the coun­try have started the pro­duc­tion of flavoured milk. As com­pe­ti­tion in­ten­si­fies, brands have been quick to come up with vari­ants (vanilla, elaichi, and so on) and claims, harp­ing on the nu­tri­tion as­pects of milk as well as the con­ve­nience fac­tor. As for the con­sumers, what attributes should they pri­ori­tise when pick­ing up one over an­other?

As with packed lassi, fat and solids not fat (SNF) are im­por­tant de­ter­mi­nants of the qual­ity of flavoured milk as well – more of these are in­di­ca­tors of a su­pe­rior prod­uct. In the case of flavoured milk, to­tal plate count and co­liform bac­te­ria count are also crit­i­cal, be­ing in­dica­tive of the prod­uct’s over­all qual­ity and safety. The fol­low­ing re­port checks six brands of flavoured milk along these and other parameters to en­able con­sumers to make an in­formed choice.

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