White pa­pers on mo­bile tech­nol­ogy and its im­pact on con­sumer be­hav­iour

Consumer Voice - - In The News -

“E-com­merce and mo­bile tech­nolo­gies are wel­come and the sky is the limit for their growth, pro­vided they take con­sumers along, in­stead of try­ing to ben­e­fit from con­sumer ig­no­rance,” stated Shri Hem Pande, Sec­re­tary, Depart­ment of Con­sumer Af­fairs, Govern­ment of In­dia, dur­ing his vale­dic­tory ad­dress in a work­shop or­gan­ised by Con­sumer Voice at In­dia Habi­tat Cen­tre, New Delhi, on 8 Septem­ber 2016, to re­lease white pa­pers based on the re­sults of a study on the ad­vent of mo­bile tech­nol­ogy and its im­pact on con­sumer be­hav­iour in In­dia.

Giv­ing the back­ground of the study, Ashim Sanyal, COO of Con­sumer Voice, said, “The in­creas­ing pop­u­lar­ity of mo­bile in­ter­net in In­dia makes it im­por­tant to in­ves­ti­gate how the move to mo­bile is likely to af­fect In­dian con­sumers and busi­nesses. Mo­biles have be­come the eas­i­est and most cost-ef­fec­tive medium to reach out to the largest num­ber of In­dian con­sumers by ad­ver­tis­ers, govern­ment agen­cies, and po­lit­i­cal, com­mer­cial and so­cial or­gan­i­sa­tions.”

At the work­shop, Con­sumer Voice shared the re­sults of their study in the form of two pa­pers: ‘Study of Mo­bile In­ter­net Use in In­dia’ and ‘Search Op­tions avail­able to In­dian Users’. Some of the find­ings are: to other coun­tries, with an­a­lysts find­ing that av­er­age mo­bile us­age grew by more than 131 per cent be­tween 2014 and 2015.

dif­fer­ent apps and there is no one dom­i­nant search op­tion. de­ci­sion mak­ing for cus­tomers. The pre­sen­ta­tion was fol­lowed by a panel dis­cus­sion and a Q/A ses­sion. The panel con­sisted of Arvind

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