Mark­ing

Consumer Voice - - Bread: Atta, White, Multigrain -

Acid-in­sol­u­ble ash in­di­cates the pres­ence of sand, dirt and dust in food prod­ucts. As per Food Safety and Stan­dards (FSS) Reg­u­la­tions, ash in­sol­u­ble in di­lute hy­drochlo­ric acid on dry-weight ba­sis should not be more than 0.1 per cent in bread. So, lower is bet­ter for con­sumers. Acid-in­sol­u­ble ash was found be­low the pre­scribed

le­gal limit in all brands. It was found low­est in English Oven (Multi­grain) (0.004 per cent) and high­est in English Oven (White) (0.043 per cent).

Potas­sium Bro­mate

Potas­sium bro­mate, an ad­di­tive, is a flour ‘im­prover’ that is added to flour to strengthen the dough, al­low it to rise higher, and give the fin­ished bread an ap­peal­ing white colour. Var­i­ous stud­ies

Unit price of white bread

In terms of unit price, Bri­tan­nia is the cheap­est brand and Per­fect is the costli­est. Brand Max­i­mum Re­tail Price (MRP) (Rs) Net Weight in Grams Unit price of 100 Grams (Rs) Bri­tan­nia 23 500 4.60 The fol­low­ing in­for­ma­tion shall be clearly and in­deli­bly marked on the la­bel of each packet: (a) Name of the prod­uct (b) Trade name, if any (c) Name and ad­dress of man­u­fac­turer (d) Batch or code num­ber (e) Net quan­tity in grams (f) List of in­gre­di­ents in de­scend­ing or­der (g) ‘Use by’ or ‘best be­fore’ date (h) Nu­tri­tional in­for­ma­tion (i) FSSAI li­cense num­ber (j) Logo in­di­cat­ing ‘vege­tar­ian’ or ‘non-vege­tar­ian’ sta­tus (k) Stor­age in­for­ma­tion (l) Max­i­mum Re­tail Price (MRP) (m) Cus­tomer-care de­tails Per­fect Bake (multi­grain bread) pack had two stick­ers on it, one of which was not leg­i­ble. Nu­tri­tional in­for­ma­tion and cus­tomer-care de­tails were not pro­vided – a clear case of le­gal vi­o­la­tion. All other brands pro­vided the re­quired in­for­ma­tion

on their la­bels. All brands were in plas­tic pack­ing.

Unit Price

English Oven 35 700 5.00 Har­vest Gold 30 600 5.00 Per­fect 18 350 5.14

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