1. Pe­nal­is­ing Celebrity En­dorse­ments for False and Mis­lead­ing Ads

Consumer Voice - - The New Consumer Protection Law -

Al­though the 1986 Act has ad­e­quate pro­vi­sions for ac­tion against mis­lead­ing ads, which are deemed to be un­fair trade prac­tices, it has been de­scribed as tooth­less as there is no penalty against such ad­ver­tis­ers. The Stand­ing Com­mit­tee has sug­gested a fine of Rs 10 lakhs or an im­pris­on­ment of two years or both, to de­ter such ad­ver­tise­ments. It has also sug­gested that these penal­ties be ap­pli­ca­ble to the per­sons who en­dorse the prod­ucts in the ad­ver­tise­ments.

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