1. Penalising Celebrity Endorsements for False and Misleading Ads

Although the 1986 Act has adequate provisions for action against misleading ads, which are deemed to be unfair trade practices, it has been described as toothless as there is no penalty against such advertisers. The Standing Committee has suggested a fine of Rs 10 lakhs or an imprisonment of two years or both, to deter such advertisements. It has also suggested that these penalties be applicable to the persons who endorse the products in the advertisements.