Trans fat free initiative

Influencer Engagement

During this month, we approached influencers from different fields on social media platforms to support the initiative of Trans Fat Free Food.

• Shri Anirban Lahiri, Professional Golfer (Promoting Healthy Food)

In these challenging times let’s nourish ourselves with healthy foods. @fssaiindia lets finalize the regulation limiting trans fats in foods. Health is wealth! #TransFatFreeIndia #HealthyIndia. @ MoHFW_INDIA https://twitter.com/anirbangolf/status/1260175842191314944

• Shri Harkirat Uberoi, Professional Chef

How can we regulate Transfat intake? It is recommended that all of us who can take advantage of lowering LDL cholesterol must decisively reduce trans fat intake in diets and daily consumption.

• Utilizing Important days

We utilized the important days in May to create stories and highlight our objective for transfat elimination on social media with innovative infographics and creative content and tagged various stakeholders.

• Mother’s Day (10th May)

This mother’s day, we demand the government act fast on policy for the elimination of trans fats from foods for the sake of the health of our kids. FSSAI must finalize the notification limiting trans fats in foods.

• World Hypertension Day (17th May)

#HypertensionDay : Lifestyle changes have prompted us to increase the intake of packaged food in our daily lives which is incidentally loaded with trans fat, salt, sugar, and saturated fats.

• Media Sensitization

To sensitize masses and policymakers on the subject matter of transfat, Consumer Voice made efforts to publish stories on digital media platforms. Some of our stories for this month are:

• Outlook Poshan

Trans Fat: The Next Epidemic To Watch Out For

• News Click

Trans Fat: The Black Sheep of the ‘Fat’ Family