Elaine Lui is the author of showbiz blog laineygossip.com. She’s witnessed the lengths stars go in order to placate their ‘people’. “I go to moviestar events all the time, and the majority of the big names smoke, yet you’ll never see any of them smoking in a photo.” Elaine is also aware of the ‘fauxmances’ that are endemic in Tinseltown. “These fake hook-ups do happen. Not just for photo opportunities, but also to make celebrities a talking point and generate headlines,” explains Elaine.