Meet the Internet’s Beauty Specialists
Get out your bookmarks ladies, because these bloggers are the new-age gurus in the cosmetic universe...
She likes to think of herself as a ‘beauty nerd’ with a blog that is a mixed bag of things that appeal to a girl’s vanity. She loves to talk about fashion, make-up tips and tricks and her favourite—diy beauty recipes and affordable make-overs. Though Sonia doesn’t want BNB to become a money churner, she has managed to make a sizeable sum from ads and sponsored reviews, which she uses to host giveaways for her loyal readers. “If you’re looking to start a blog, always remember: content is king. Keep it different, original and varied and always let your personality shine through,” advises Sonia. This business manager-turned-blogger felt there weren’t enough reviews about Indian beauty brands online, so she decided to start a blog and post information about skincare and make-up advice best suited for the Indian women and their specific skin needs. Tanveer’s beauty blog talks about the newest make-up to hit Indian shores with in-depth tutorials. Her USP: explaining the technical aspects of make-up application in an easyto-follow format. “In the beginning, my relationship with make-up was rocky. I didn’t have anyone to tell me what to pick for my skin type. Now, people can learn from ro my experiences and makeake informed
decisions,”decisi she says. Pooja is an Assistant Vice-president at a financial firm by day and a beauty fanatic, after hours. With a slew of new brands entering India and online shopping exploding, she wanted to create an unbiased archive of products across the board. She specificially spends time talking about experimental eye looks, a face part, she says, no-one should ignore. “I
wrote an article on the history of Maybelline and the founder’s great grand niece wrote back on my post. It was
a surreal and an absolutely inspiring moment for me,” she gushes. “The most satisfying part of blogging is when
readers write in expressing how my blog has helped them get over their make-up inhibitions and given them a confidence boost. It’s a humbling experience, and it
motivates me,” Pooja adds.
Her favourite: M.A.C Lip Prep+prime, ` 1,100
www.indianbeautycentral.com Her favourite: Maybelline Colossal Volum’ Express Mascara, ` 280
Her favourite: Liz Earle Superskin Concentrate, ` 3,000 approx