Meet the In­ter­net’s Beauty Spe­cial­ists

Get out your book­marks ladies, be­cause these blog­gers are the new-age gu­rus in the cos­metic uni­verse...

Cosmopolitan (India) - - BEAUTY - By Me­her Ba­jwa

She likes to think of her­self as a ‘beauty nerd’ with a blog that is a mixed bag of things that ap­peal to a girl’s van­ity. She loves to talk about fash­ion, make-up tips and tricks and her favourite—diy beauty recipes and af­ford­able make-overs. Though So­nia doesn’t want BNB to be­come a money churner, she has man­aged to make a size­able sum from ads and spon­sored re­views, which she uses to host give­aways for her loyal readers. “If you’re look­ing to start a blog, al­ways re­mem­ber: con­tent is king. Keep it dif­fer­ent, orig­i­nal and var­ied and al­ways let your per­son­al­ity shine through,” ad­vises So­nia. This busi­ness man­ager-turned-blog­ger felt there weren’t enough re­views about In­dian beauty brands on­line, so she de­cided to start a blog and post in­for­ma­tion about skin­care and make-up ad­vice best suited for the In­dian women and their spe­cific skin needs. Tanveer’s beauty blog talks about the new­est make-up to hit In­dian shores with in-depth tu­to­ri­als. Her USP: ex­plain­ing the tech­ni­cal as­pects of make-up ap­pli­ca­tion in an easyto-fol­low for­mat. “In the be­gin­ning, my re­la­tion­ship with make-up was rocky. I didn’t have any­one to tell me what to pick for my skin type. Now, peo­ple can learn from ro my ex­pe­ri­ences and makeake in­formed

de­ci­sions,”de­cisi she says. Pooja is an As­sis­tant Vice-pres­i­dent at a fi­nan­cial firm by day and a beauty fa­natic, af­ter hours. With a slew of new brands en­ter­ing In­dia and on­line shop­ping ex­plod­ing, she wanted to cre­ate an un­bi­ased ar­chive of prod­ucts across the board. She speci­fi­cially spends time talk­ing about ex­per­i­men­tal eye looks, a face part, she says, no-one should ig­nore. “I

wrote an ar­ti­cle on the his­tory of May­belline and the founder’s great grand niece wrote back on my post. It was

a sur­real and an ab­so­lutely in­spir­ing mo­ment for me,” she gushes. “The most sat­is­fy­ing part of blog­ging is when

readers write in ex­press­ing how my blog has helped them get over their make-up in­hi­bi­tions and given them a con­fi­dence boost. It’s a hum­bling ex­pe­ri­ence, and it

mo­ti­vates me,” Pooja adds.

Her favourite: M.A.C Lip Prep+prime, ` 1,100

www.in­di­an­beau­ty­cen­tral.com Her favourite: May­belline Colos­sal Volum’ Ex­press Mas­cara, ` 280

Her favourite: Liz Earle Su­per­skin Con­cen­trate, ` 3,000 approx

www.beautyandthe­blog.com

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