Repair Hair Damage Overnight

We know you love your hair and you’re willing to go that extra mile to take care of it. But what happens when you can’t tell your hair is suffering from every day damage? It’s important to understand how sometimes seemingly beautiful hair could be damaged too. We talk about the causes of damaged hair and what you can do to avoid it.

What looks beautiful could actually be damaged

Your hair is vulnerable to a lot of factors that you might not necessarily be aware of. It could be everyday activities like straightening your hair in the morning or getting a blow-dry at the parlour. Knowing the reasons for hair damage is crucial in finding the right treatment for it and helps you care for your hair. Here’s your chance to be armed with right products to fight these damage-causing elements and attain the hair you’ve always dreamt of.

Causes of hair damage

There are a number of things that can harm your locks, but the most common are the thermal and chemical damage.

Damage caused by hair styling

Blow drying, hair straightening, flat ironing, and other heat energy-based mechanisms lead to the evaporation of the moisture or water content in your hair. Thermal damage not only cracks hair cuticles, it also breaks down the internal structure of your hair. Naturally, the result is brittle and dry hair.

Damage caused by chemicals

Bleach, dyes and relaxers might help you rank higher on the trendy scale but the chemicals used for these treatments cause great damage to the hair, leading to problems like scalp irritation and hair fall.

You can repair your hair

Each product in the Dove Intense Damage Repair Therapy range contains advanced ‘fibre actives’ that reconstruct and repair hair from within, and reduces hair damage by up to 99%* from the first wash itself!