Re­pair Hair Dam­age Overnight

Cosmopolitan (India) - - YOU, YOU, YOU -

We know you love your hair and you’re will­ing to go that ex­tra mile to take care of it. But what hap­pens when you can’t tell your hair is suf­fer­ing from ev­ery day dam­age? It’s im­por­tant to un­der­stand how some­times seem­ingly beau­ti­ful hair could be dam­aged too. We talk about the causes of dam­aged hair and what you can do to avoid it.

What looks beau­ti­ful could ac­tu­ally be dam­aged

Your hair is vul­ner­a­ble to a lot of fac­tors that you might not nec­es­sar­ily be aware of. It could be ev­ery­day ac­tiv­i­ties like straight­en­ing your hair in the morn­ing or get­ting a blow-dry at the par­lour. Know­ing the rea­sons for hair dam­age is cru­cial in find­ing the right treat­ment for it and helps you care for your hair. Here’s your chance to be armed with right prod­ucts to fight these dam­age-caus­ing el­e­ments and at­tain the hair you’ve al­ways dreamt of.

Causes of hair dam­age

There are a num­ber of things that can harm your locks, but the most com­mon are the ther­mal and chem­i­cal dam­age.

Dam­age caused by hair styling

Blow dry­ing, hair straight­en­ing, flat iron­ing, and other heat en­ergy-based mech­a­nisms lead to the evap­o­ra­tion of the mois­ture or water con­tent in your hair. Ther­mal dam­age not only cracks hair cu­ti­cles, it also breaks down the in­ter­nal struc­ture of your hair. Nat­u­rally, the re­sult is brit­tle and dry hair.

Dam­age caused by chem­i­cals

Bleach, dyes and re­lax­ers might help you rank higher on the trendy scale but the chem­i­cals used for these treat­ments cause great dam­age to the hair, lead­ing to prob­lems like scalp ir­ri­ta­tion and hair fall.

You can re­pair your hair

Each prod­uct in the Dove In­tense Dam­age Re­pair Ther­apy range con­tains ad­vanced ‘fi­bre ac­tives’ that re­con­struct and re­pair hair from within, and re­duces hair dam­age by up to 99%* from the first wash it­self!

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