Did you hear that? It’s dis­count time! Make it count with th­ese help­ful hints...

Cosmopolitan (India) - - YOU, YOU, YOU - By Priyam Chaturvedi

Count­ing down the days to store sales? Of course you are! Ac­cord­ing to Kit Yar­row, Ph.D., there’s a rea­son why we’re ob­sessed with them. “Gi­ant re­duc­tions tap into pri­mal psy­cho­log­i­cal im­pulses,” she ex­plains on “The dif­fer­ence be­tween the orig­i­nal and marked-down rates leave the im­pres­sion that th­ese deals are too good to pass up. Also, the rush we get from snag­ging a bar­gain (85% off!) can be ad­dic­tive.” But not all is per­fect in ‘sale world’. For one, there’s fight­ing off other hys­ter­i­cal shop­pers, and then there’s the all-too-fa­mil­iar chance of buy­ing stuff we don’t ever use. (Kit even found that con­sumers fix­ated on dis­counts buy things that aren’t truly sat­is­fy­ing—and be­cause they aren’t sat­is­fied, they con­tinue to shop). So, to help you work the best dis­counts, we asked four truly savvy Cosmo shop­pers to re­veal their sale-time se­crets. Bags at the ready, ladies!

1 Choose week­days

In­stead of vis­it­ing the store on week­ends, when ev­ery­body is out shop­ping, aim to go on a week­day as there are fewer peo­ple around. “I pre­fer tar­get­ing sales on Mon­days as it’s eas­ier to find sizes and all the clothes are neatly stacked,” says Priyan­jali, 20. Also, morn­ings and af­ter­noons work bet­ter than evenings.

2 Take prior stock

Know­ing what you want be­fore­hand helps avoid im­pul­sive buys. “I al­ways make a list of things to buy and stick to it, no mat­ter the temp­ta­tion,” says Anonyaa Bosu, 20.

3 Fo­cus on the item, only

Kit says many shop­pers end up buy­ing stuff they don’t ac­tu­ally need be­cause they have a “fear of miss­ing out” and feel they must act quickly to cut ‘com­pe­ti­tion’. An­jali Monga, 21, has a so­lu­tion: “I ask my­self, ‘Would I have wanted it be­fore it went on sale?’ and then de­cide.”

4 Make in­vest­ments

The sales are a great time to in­vest in usu­ally-ex­pen­sive, lux­ury fab­rics, like silk, which have the po­ten­tial to last you a life­time. “My mum got me a ba­sic silk blouse from a sale four sea­sons ago, which still looks re­ally good,” says Shrishti Ahuja, 21.

She was so ex­cited, she was will­ing to pay for even sin­gle shoes

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