’Twas a Cosmo Week...

Cosmopolitan (India) - - EDITOR'S LETTER -

Last month, I took a 34-hour jour­ney (where’s my brav­ery award?!) to Buenos Aires. And it was love at first sight. The build­ings are beau­ti­ful (sur­pris­ing, painted in pink, green, and or­ange); the theatre scene un­for­get­table (I even en­joyed a book in the bal­cony of an old theatre that’s been con­verted into a book­store); and the shop­ping and nightlife sim­ply thrilling. But the big­gest high­light of my trip was Cos­mic 2014— Cosmo’s bi­en­nial con­fer­ence where ed­i­tors and pub­lish­ers from 60 Cosmo edi­tions come to­gether to dis­cuss the fu­ture of the world’s most iconic mag­a­zine. I spent four glo­ri­ous days go­ing through eye-open­ing pre­sen­ta­tions, chat­ting with sis­ter ed­i­tors, and jot­ting down tonnes of amaz­ing ideas. It’s an un­der­state­ment to say that I learned a LOT. And for lack of a hun­dred or so pages I’d need to write that all down, here are just five of the cool things I learned at Cos­mic 2014...

1) YOU’RE ALL WE THINK ABOUT: Mil­len­ni­als are tak­ing over the world, and be­com­ing the most im­por­tant in­flu­encers/pur­chasers/ do­ers. Who’s that? YOU! Mil­len­ni­als, or Gen Y, are people born be­tween 1980 and early 2000s. Which makes up the ma­jor­ity of Cosmo read­ers! It’s this largest gen­er­a­tion that’s ris­ing the cor­po­rate lad­der, in­flu­enc­ing po­lit­i­cal de­ci­sions of our times, buy­ing the hottest lip­stick shades, and do­ing all kinds of amaz­ing things with their lives. And which mag­a­zine truly un­der­stands, talks to, and cel­e­brates mil­len­ni­als? You guessed it, Cosmo!

2) BEAUTY RULES THE ROOST: If there’s one thing a Cosmo girl loves as much as her shoes, it’s beauty—hair how-tos, makeup tu­to­ri­als, and prod­uct test­ing! Which is why Cosmo owns beauty in most coun­tries, of­fer­ing you more pages and info per is­sue than any other mag­a­zine.

3) WE’RE PHONE OB­SESSED: Ap­par­ently, 90% of us wake up and check our phone first. We check it dur­ing meals and in the bath­room. We spend 40% more time with friends on­line than in per­son and we lose an aver­age of 30 min­utes of sleep be­cause of the In­ter­net. Good or bad? You de­cide!

4) WHAT’S THE SELFIE CAP­I­TAL OF THE WORLD?: It’s Makati City, the fi­nan­cial cen­tre of Philip­pines, with 258 selfie-tak­ers per 100,000 people!

5) WHO (STILL) RULES THE WORLD? WE DO!: Cosmo re­mains the most pow­er­ful women’s mag­a­zine in the world, with 61 edi­tions, over 45 mil­lion read­ers, and 39 web­sites. More power to us...and more power to you, Cosmo girl!

Till next month, Strike a pose? You never need to ask a Cosmo girl! Me with Cosmo US’ new Edi­tor, Joanna Coles! PS: she’s awe­some! Like I (some­times) say, it didn’t hap­pen un­less there’s a pic­ture to prove it... Par­ty­ing it up at a spe­cial flea-mar­ket cock­tail night, with the Eds of Cosmo Mid­dle East and France, and Hearst Cre­ative Di­rec­tor, Peter Yates ‘Let’s show off our heels!’ (with Astrid Bertoncini, Hearst’s Ex­ec­u­tive Ed­i­to­rial Di­rec­tor) Selfie time with Cosmo Philip­pines Ed, Myrza Si­son Taken just be­fore we were treated to an amaz­ing, im­promptu tango per­for­mance With the charis­matic Michelle Her­rera Mul­li­gan, Edi­tor of Cosmo for Lati­nas

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