Social media presents a unique opportunity to engage citizens in identifying and resolving key issues for the city

Smart Cities will be built on advances in technologies like IoT (Internet of Things), big data and geo-spatial analytics coupled with rapid adoption of smartphones and social media, allowing city officials and administrators to take smart decisions, allocate resources in the most efficient and effective way, and provide citizens with the right information at the right time to improve the quality of life for everyone. Today’s cities generate huge amount of data, and the challenge is to analyze, visualize and link it to effective delivery of civic amenities and services for millions of citizens. Social media presents a unique opportunity to engage citizens in identifying and resolving key issues for the city, and bring in transparency and accountability in administration.

Persistent has been working with large, global enterprises as they go through an exciting phase of digital transformation in their business, and Smart Cities are no different in need and approach. Persistent’s digital transformation platform, Vega, brings together our traditional strengths in big data analytics, mobile, social and cloud to provide a strong, API-based analytics and engagement platform as the foundation for Smart City projects. Coupled with immersive user experiences through gamification (eMee), digital content delivery (Genwi) and monetization (Hoopz), Vega helps Smart Cities jumpstart their data-driven journey of growth and sustainability.