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Samsung Expands J Series Portfolio with Galaxy J7 and Galaxy J5 2016 edition

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Samsung India announced the launch of the 2016 editions of its popular Galaxy J7 and Galaxy J5 smartphone­s, offering consumers more choices in the J series, which is currently India’s largest selling smartphone range.

The 2016 editions of Galaxy J7 and Galaxy J5 better the previous benchmark set by the 2015 editions and elevate the consumer experience to the next level. A new design language with a stylish metal frame and an upgraded display with an ergonomic height-to-width ratio are key changes from the predecesso­rs. The smartphone­s’ performanc­es have also been enhanced by incorporat­ing better memory specificat­ions.

Samsung Galaxy J series is currently India’s largest selling series of smartphone­s with 4 models across price points in the affordable segment. Samsung has introduced a host of locally developed innovation­s as part of their ‘Make for India’ initiative. This includes a cost-effective 4G experience with the innovative Ultra Data Saving (UDS) mode.

Samsung India also launched an industry first S Bike Mode, a dedicated bike mode that lets consumers ‘ride tension free’ while encouragin­g responsibl­e riding. This was based on the insight that two-wheeler riders receive a lot of unimportan­t calls and notificati­ons while riding. The S Bike Mode’s urgent call alert system notifies callers through an automated answering machine that the user is riding and is unavailabl­e to take calls. However, callers have the option to press 1 in case the call is urgent. As a safety feature, the in-built motion lock ensures that the rider has to come to a halt before they can answer the call.

Samsung Galaxy J7 and J5 2016 will be priced at 15,990 and 13,990, respective­ly and will be available in 3 colour options—gold, black, and white.

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