Sam­sung Ex­pands J Series Port­fo­lio with Galaxy J7 and Galaxy J5 2016 edi­tion

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Sam­sung In­dia an­nounced the launch of the 2016 edi­tions of its pop­u­lar Galaxy J7 and Galaxy J5 smart­phones, of­fer­ing con­sumers more choices in the J series, which is cur­rently In­dia’s largest sell­ing smart­phone range.

The 2016 edi­tions of Galaxy J7 and Galaxy J5 bet­ter the pre­vi­ous bench­mark set by the 2015 edi­tions and el­e­vate the con­sumer ex­pe­ri­ence to the next level. A new de­sign lan­guage with a stylish metal frame and an up­graded dis­play with an er­gonomic height-to-width ra­tio are key changes from the pre­de­ces­sors. The smart­phones’ per­for­mances have also been en­hanced by in­cor­po­rat­ing bet­ter mem­ory spec­i­fi­ca­tions.

Sam­sung Galaxy J series is cur­rently In­dia’s largest sell­ing series of smart­phones with 4 mod­els across price points in the af­ford­able seg­ment. Sam­sung has in­tro­duced a host of lo­cally de­vel­oped in­no­va­tions as part of their ‘Make for In­dia’ ini­tia­tive. This in­cludes a cost-ef­fec­tive 4G ex­pe­ri­ence with the in­no­va­tive Ul­tra Data Sav­ing (UDS) mode.

Sam­sung In­dia also launched an in­dus­try first S Bike Mode, a ded­i­cated bike mode that lets con­sumers ‘ride ten­sion free’ while en­cour­ag­ing re­spon­si­ble rid­ing. This was based on the in­sight that two-wheeler rid­ers re­ceive a lot of unim­por­tant calls and no­ti­fi­ca­tions while rid­ing. The S Bike Mode’s ur­gent call alert sys­tem no­ti­fies callers through an au­to­mated an­swer­ing ma­chine that the user is rid­ing and is un­avail­able to take calls. How­ever, callers have the op­tion to press 1 in case the call is ur­gent. As a safety fea­ture, the in-built mo­tion lock en­sures that the rider has to come to a halt be­fore they can an­swer the call.

Sam­sung Galaxy J7 and J5 2016 will be priced at 15,990 and 13,990, re­spec­tively and will be avail­able in 3 colour op­tions—gold, black, and white.

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