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Maximise Big Data: Grow Without Just Growing Data

Businesses and manufactur­ers, in particular, need to understand what data can tell them about how all aspects of their business are performing and use this to help increase the responsive­ness of their supply chain

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Today the term ‘big data’ appears everywhere in the business world and the amount of data being collected is growing exponentia­lly. However, does a lot of the data get used? The question is whether businesses are equipped to process the sheer amount of data that they’re producing. Can businesses filter through what is useful informatio­n, or are they becoming overwhelme­d? It’s all very well having access to large amounts of data but businesses 58 www.dqindia.com need to fully understand what they’re collecting and how to use it to gain insight into how the company is performing and what challenges need addressing. Being able to effectivel­y process and analyse this data is the key to helping businesses improve decision making and initiate action as they strive for growth.

Businesses and manufactur­ers, in particular, need to understand what data can tell them about how all aspects of their business are performing and use this to help in-

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