Ama­zon In­dia vs Flip­kart Who Won on Exclusive Smart­phones?

Ama­zon In­dia and Flip­kart both claim vic­tory in terms of fes­tive sea­son sales. The anal­y­sis demon­strates how re­tail­ers can as­sess their on­line as­sort­ment and pric­ing to im­prove their com­pet­i­tive­ness dur­ing peak shop­ping sea­sons

Dataquest - - INDUSTRY -

Ama­zon In­dia and Flip­kart both claim vic­tory in terms of fes­tive sea­son sales. But, with­out the ac­tual num­bers, it can be ex­tremely dif­fi­cult to tell who re­ally won. An­a­lyz­ing on­line shop­per in­tent sig­nals can help with some in­sights. Smart­phone is an im­por­tant cat­e­gory for on­line re­tail­ers, and on­line exclusive mod­els ac­count for al­most 75% of to­tal on­line smart­phones sales in In­dia. But which re­tail­ers car­ried the exclusive smart­phones that shop­pers wanted?

To find out who won on exclusive smart­phones, Ugam, a man­aged an­a­lyt­ics com­pany, an­a­lyzed the on­line shop­per in­tent sig­nals of 31 exclusive smart­phones by Ama­zon In­dia and 29 exclusive smart­phones by Flip­kart dur­ing their re­spec­tive fes­tive sea­son sales. The high­lights of the study in­clude the fol­low­ing: Ama­zon of­fered ma­jor­ity of the top 20 most­pre­ferred exclusive smart­phones Based on on­line shop­per in­tent data, Ama­zon of­fered 70% (14 out of 20) of the top 20 most-pre­ferred exclusive smart­phones. This in­cludes smart­phones such as the Moto G Plus, Len­ovo Zuk Z1 and the OnePlus2. Half of the top exclusive smart­phones by Flip­kart were al­soavail­able on Ama­zon 50% (3 out of 6) of the most-pre­ferred exclusive smart­phones by Flip­kart were also avail­able for pur­chase on Ama­zon. These in­cluded the Len­ovo K3 Note, LeEco Le 2, and the Len­ovo Vibe K5. Flip­kart was priced lower than Ama­zon for two out of those three smart­phones. www.dqin­dia.com Ama­zon was priced the low­est for more than half of the exclusive smart­phones avail­able on both web­sites Of the 60 exclusive smart­phones we an­a­lyzed, 17 ex­act mod­els were avail­able for pur­chase on both web­sites. Ama­zon was priced low­est for 53% (9 out of 17) of these ex­act smart­phones. Ama­zon’s ex­clu­sives were priced lower than the mod­els with sim­i­lar spec­i­fi­ca­tions avail­able on Flip­kart Out of 31 Ama­zon ex­clu­sives, Flip­kart had 29 smart­phones that were sim­i­lar in spec­i­fi­ca­tions. Of these, 28 were avail­able for pur­chase. Ugam found that Ama­zon’s ex­clu­sives were priced lower for 57% (16 out of 28) of the mod­els with sim­i­lar spec­i­fi­ca­tions avail­able on Flip­kart. Flip­kart’s ex­clu­sives were priced lower than the mod­els with sim­i­lar spec­i­fi­ca­tions avail­able on Ama­zon Out of 29 Flip­kart ex­clu­sives, Ama­zon had 9 smart­phones that were sim­i­lar in spec­i­fi­ca­tions. Ugam found that Flip­kart’s ex­clu­sives were priced lower for 67% ( 6 out of 9) of the mod­els with sim­i­lar spec­i­fi­ca­tions avail­able on Ama­zon. Per­cent­age of sim­i­lar smart­phones avail­able with the com­pe­ti­tion Ugam an­a­lyzed whether each of the re­tail­ers of­fered sim­i­lar al­ter­na­tives to the com­peti­tor’s exclusive smart­phones. For a smart­phone to be sim­i­lar, it should have sim­i­lar spec­i­fi­ca­tions to the com­peti­tor’s exclusive smart­phone.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.