Flock Fake News Detector pro­tects users against fake news epi­demic

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Flock has an­nounced avail­abil­ity of the Flock Fake News Detector (FND). This first-of-its-kind fea­ture em­pow­ers Flock users to stop false and mis­lead­ing in­for­ma­tion from be­ing in­tro­duced into their mes­sag­ing and col­lab­o­ra­tion en­vi­ron­ments and de­ci­sion-mak­ing pro­cesses.

Fake and mis­lead­ing news have the power to shape opin­ions and in­flu­ence de­ci­sions. At any level of an or­ga­ni­za­tion, us­ing in­for­ma­tion from un­re­li­able sources as a ba­sis for de­ci­sion-mak­ing has a high prob­a­bil­ity to neg­a­tively im­pact the busi­ness. To pro­tect or­ga­ni­za­tions against the fake news epi­demic, Flock takes the most di­rect ap­proach to tackle the is­sue at its source.

Flock FND is an in­te­gra­tion that iden­ti­fies and flags con­tent from sources deemed mis­lead­ing, un­ver­i­fied or false when users share it on the Flock mes­sag­ing and col­lab­o­ra­tion plat­form among teams within their or­ga­ni­za­tions, or even more broadly, which can in­clude cus­tomers and part­ners. When users un­know­ingly share sus­pect URLs into Flock chat boxes, Flock FND cross-ref­er­ences the link within a data­base of more than 600 ver­i­fied fake news sources. When con­tent from an un­re­li­able news source is iden­ti­fied, Flock FND im­me­di­ately flags it and warns users that it is fake news. A highly vis­i­ble icon and red bar along­side the pre­view of the URL makes it im­pos­si­ble for users to ig­nore the alert. Users then have the op­tion to re­move the con­tent be­fore it be­comes wide­spread.

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