Dataquest

Flock Fake News Detector protects users against fake news epidemic

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Flock has announced availabili­ty of the Flock Fake News Detector (FND). This first-of-its-kind feature empowers Flock users to stop false and misleading informatio­n from being introduced into their messaging and collaborat­ion environmen­ts and decision-making processes.

Fake and misleading news have the power to shape opinions and influence decisions. At any level of an organizati­on, using informatio­n from unreliable sources as a basis for decision-making has a high probabilit­y to negatively impact the business. To protect organizati­ons against the fake news epidemic, Flock takes the most direct approach to tackle the issue at its source.

Flock FND is an integratio­n that identifies and flags content from sources deemed misleading, unverified or false when users share it on the Flock messaging and collaborat­ion platform among teams within their organizati­ons, or even more broadly, which can include customers and partners. When users unknowingl­y share suspect URLs into Flock chat boxes, Flock FND cross-references the link within a database of more than 600 verified fake news sources. When content from an unreliable news source is identified, Flock FND immediatel­y flags it and warns users that it is fake news. A highly visible icon and red bar alongside the preview of the URL makes it impossible for users to ignore the alert. Users then have the option to remove the content before it becomes widespread.

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