ALTBalaji rolls out its Windows 10 Universal Application

ALTBalaji has announced the roll out of its Windows Universal App to 400mn Windows 10 users. The app is available in the Windows 10 app store and works seamlessly across PCs, laptops, smartphones, and surface tablets running Windows10 OS. The app will soon be rolled out on other popular Microsoft devices and platforms like XBox, Surface Hub, and other devices through the Universal Windows Platform (UWP). Windows 10 has 400mn monthly active users globally who can now enjoy ALTBalaji’s original, exclusive and tailor-made shows on a variety of Windows devices.

The video platform supports Microsoft Smooth Streaming and has Playready for Digital Rights Management (DRM). Using UWP allows multiple device specifications through a single app and makes it easy to upgrade seamlessly. Customers can use upto five devices simultaneously with one subscription, which makes it convenient for family viewing.