Dataquest - - COVER STORY | I NDUSTRY -

Ac­cord­ing to David Goulden, Pres­i­dent- Dell EMC, CIOs are con­stantly look­ing for cost re­duc­tion and in­no­va­tion and when they look at IT trans­for­ma­tion, they would in­evitably end up in hy­brid cloud. But how does one get there? Said David, “IT trans­for­ma­tion es­sen­tially has three parts: mod­ern­ize data cen­ter, au­to­mate ser­vice delivery, trans­form IT op­er­a­tions. This is what Dell EMC helps to achieve.”

David neatly sum­ma­rized ap­pli­ca­tion work­loads on cloud thus: mis­sion-crit­i­cal busi­ness ap­pli­ca­tions such as Or­a­cle, SAP; gen­eral ap­pli­ca­tions built on Java, .NET, SQL Server; and cloud na­tive ap­pli­ca­tions built on Python, Cas­san­dra, Mon­goDB, etc. Fur­ther, th­ese ap­pli­ca­tions need to be run and need to be man­aged. David said that VMWare is ex­cel­lent for run­ning all types of ap­pli­ca­tions, but the dif­fer­ence comes in the ‘man­age’ part. This is where an all-pub­lic cloud strat­egy is not the best fit. Said David, “Vir­tus­tream is the best bet for man­ag­ing mis­sion-crit­i­cal ap­pli­ca­tions, VMWare is the best for man­ag­ing gen­eral pur­pose ap­pli­ca­tions, and Piv­otal is the na­tive op­tion for cloud ap­pli­ca­tions.” This kind of dif­fer­en­ti­a­tion based on best ap­proaches for dif­fer­ent ap­pli­ca­tion work­loads that David men­tioned is the corner­stone of Dell EMC’s hy­brid IT or cloud and on­premise vs. off-premise strat­egy.

To round out this ap­proach, David said that Dell EMC’s ap­proach is to have the most suited cloud model avail­able for all ap­pli­ca­tions.


Let’s take a look at Dell EMC’s in­fra­struc­ture strat­egy and prod­uct of­fer­ings. The key at­tributes of a mod­ern data cen­ter are: flash-based, sca­le­out, soft­ware-de­fined, cloud-en­abled, and trusted. The fastest and eas­i­est way to achieve this is through con­verged and hy­per­con­verged in­fra­struc­ture made up of blocks, ap­pli­ances, and racks. Ex­am­ples in­clude Vblock, VxBlock, VxRack, VxRail and oth­ers. Cit­ing an ex­am­ple of Dell EMC’s speed in this area, David said that VxRAIL was launched a year ago, to­day VxRail 4.5 is the lead­ing hy­per­con­ver­gence prod­uct in the mar­ket with cloud pric­ing (no cash up­front, no long-term obli­ga­tion, sim­ple pay­ments) avail­able for the prod­uct.

Be­sides the con­verged in­fra­struc­ture of­fer­ings, Dell EMC’s prod­uct port­fo­lio for data cen­ters cov­ers servers, net­work­ing, data pro­tec­tion, and stor­age. In ar­eas such as net­work­ing, the em­pha­sis is on soft­ware-de­fined ap­proach. For ex­am­ple, VMware NSX is a net­work vir­tu­al­iza­tion and se­cu­rity plat­form, VSAN is a stor­age vir­tu­al­iza­tion plat­form, David said. Dell EMC’s stor­age port­fo­lio is also ro­bust and well dif­fer­en­ti­ated, run­ning across store-pro­tect-man­age cy­cles, com­pris­ing all-flash, elas­tic cloud, scale-out ar­rays, clus­tered/ NAS, hy­brid flash and en­try/ midrange stor­age, ob­ject stor­age, uni­fied stor­age, and var­i­ous other cloud and soft­ware-de­fined stor­age.


Josh Bern­stein, VP Tech­nol­ogy, Dell EMC is the ex­ec­u­tive leader of {code} by Dell EMC. In this role, Josh is tasked with mak­ing Dell EMC rel­e­vant in the third party ecosys­tem like open source by ad­vanc­ing thought lead­er­ship, con­tribut­ing code, and par­tic­i­pat­ing in in­dus­try groups that in­flu­ence fu­ture de­vel­op­ments. For ex­am­ple, Dell EMC joined the Cloud Na­tive Com­put­ing Foun­da­tion (CNCF) in March to be part of a group of com­pa­nies that lever­ages open source for cloud na­tive ap­pli­ca­tions.

The {code} by Dell EMC team is re­spon­si­ble for cre­at­ing en­tirely new projects, con­tribut­ing to thought

The dif­fer­en­ti­a­tion based on best cloud ap­proaches for dif­fer­ent ap­pli­ca­tion work­loads is the corner­stone of Dell EMC’s hy­brid IT or cloud and on­premise vs. off-premise strat­egy

lead­ing ex­ist­ing prod­ucts, as well as evan­ge­lize, and cre­ate aware­ness for lead­ing edge tech­nolo­gies.

Josh makes an im­por­tant dis­tinc­tion that his team does not write soft­ware to sell, but that they write soft­ware for Dell to in­ter­op­er­ate. The {code} by Dell EMC has be­tween 10 to 20 mem­bers in the team sup­ported by 26 vir­tual ex­ten­sions called ‘code cat­a­lysts’.

The {code} by Dell EMC has been run­ning for over two years and cur­rently has about 90 projects un­der­way that strad­dles net­work­ing, Open­stack, ob­ject stor­age, VMware, ECS, Cloud Foundry, and con­tainer­iza­tion amongst oth­ers. An ex­am­ple of the work done by this group is REX-Ray which is a ven­dor ag­nos­tic stor­age or­ches­tra­tion en­gine for con­tainer­iza­tion. Says Josh, “We look for spe­cific prob­lems to solve. For ex­am­ple, the team is cur­rently work­ing to solve the prob­lem of data per­sis­tence on con­tainer­ized plat­forms like Me­sos and Docker.”


The key high­light at DEW 2017 was the pre­view and an­nounce­ment of sum­mer launch of 14th gen­er­a­tion of the Pow­erEdge server port­fo­lio.

Ac­cord­ing to the press re­lease on the launch, the newly de­signed 14th gen­er­a­tion of servers form a se­cure, scal­able com­pute plat­form that is the ideal foun­da­tion for cloud, an­a­lyt­ics, or soft­ware-de­fined data cen­ter ini­tia­tives. The new port­fo­lio de­liv­ers in­no­va­tion in three key ar­eas: Scal­able busi­ness ar­chi­tec­ture op­ti­mizes data cen­ters for a wide va­ri­ety of new and emerg­ing work­load re­quire­ments

David Goulden, Pres­i­dent- Dell EMC

Dell EMC Pow­erEdge 14G Server-- A se­cure, scal­able com­pute plat­form for cloud, an­a­lyt­ics, or soft­ware-de­fined data cen­ter ini­tia­tives

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