IBM India

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IBM over the last year fo­cused on dig­i­tal like all oth­ers in the mar­ket. The com­pany’s dig­i­tal plat­forms – led by cloud and cog­ni­tive gained fur­ther mo­men­tum. The com­pany be­lieves that this will con­tinue to change the busi­ness pro­file as cus­tomers move to con­sump­tion based mod­els. Com­pany sources say that right from SMEs and star­tups are lever­ag­ing its plat­forms ag­gres­sively - and be­lieves that this ap­proach im­proves its abil­ity to im­pact a much broader base of cus­tomers.

The com­pany is also bullish on the gov­ern­ment’s spend on the dig­i­tal econ­omy and smart in­fra­struc­ture as the key driver of its growth go­ing for­ward. IBM has also made sig­nif­i­cant in­vest­ments in build­ing and ex­pand­ing its cloud and cog­ni­tive plat­forms and at the same time strength­ened its ecosys­tem pro­grams work­ing with developers, star­tups, in­vestors and the academia.

The strat­egy IBM adopted over the last year was to be in sync with the mar­ket re­al­i­ties. For in­stance, the shift to­wards cloud, SaaS, and con­sump­tion driven dig­i­tal plat­forms have cre­ated a very dif­fer­ent rev­enue model com­pared to the past and this is an im­por­tant tran­si­tion to all com­pa­nies. In line with that, IBM fo­cused on this tran­si­tion and at the same time made in­vest­ments boost­ing its ecosys­tem. Over the year the key man­age­ment fo­cus was on iden­ti­fy­ing and de­vel­op­ing the ecosys­tem re­quired to de­liver the big­ger prom­ise of this trans­for­ma­tion. IBM’s strong core of­fer­ings, how­ever, re­quire a wrap around from a whole set of ecosys­tem part­ners and that has been a key pri­or­ity for the com­pany over the last year.

An­other thing that was high on the man­age­ment list over the last year was ‘skills re­bal­anc­ing’ in­ter­nally. The com­pany has felt the need for dif­fer­ent skills from what made it suc­cess­ful in the past. In line with that, it launched a com­pre­hen­sive skills anal­y­sis and re-skilling both in­ter­nally as well as ex­ter­nal hir­ing. Skills - across sales and de­liv­ery got an up­grade for bet­ter ex­e­cu­tion.

Mean­while, there is an in­creased de­mand on flash stor­age, due to in­creased need for IOPS and also en­hanced re­sponse times, to cater to dig­i­tal/on­line work­loads, an­a­lyt­ics and also pro­duc­tion work­loads. IBM says it has led the mar­ket with a com­plete port­fo­lio of Flash Sys­tems right from low end to en­ter­prise stor­age.

With an on­slaught of data ex­plo­sion lead­ing large ca­pac­ity of stor­age across var­i­ous work­loads/ap­pli­ca­tions, clients are also de­ploy­ing soft­ware de­fined stor­age to op­ti­mize, vir­tu­al­ize and pro­tect the same across het­eroge­nous stor­age en­vi­ron­ments. IBM says it is a leader in this space with a com­plete suite of soft­ware de­fined port­fo­lio.

—KARAN BA­JWA MD

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