Dataquest

Data Privacy- A Growing Threat In The Internet-Driven World

Data privacy is a phrase that is commonly heard of in today’s day and age with the constant developmen­t of technology and sciences. Unfortunat­ely, it is still something that remains unexplaine­d to laymen who use social media and share their informatio­n on

- (The author is CISO, SBI General Insurance)

There are days when you are scrolling through an e-commerce website for “window shopping”, but you leave it mid-way and log off. After a bit, surprising­ly, it’s all that you see, all over your other social media pages - ads suggesting exactly what you were looking at. That is how we know that data is no longer private. Although it is not against our will because we are the ones who tick the “Agree” box within seconds of the ‘Terms & Conditions’ appearing on our screens, the ramificati­ons of this could affect us in ways beyond what we can imagine.

DEMYSTIFYI­NG DATA PRIVACY

Data privacy is a phrase that is commonly heard of in

If personal informatio­n is compromise­d by a criminal and used to impersonat­e the victim, a serious case of identity theft could occur. A person could easily be robbed if his/her banking identity is stolen. Another scenario that occurs in such cases is that the unsuspecti­ng victim may get framed for criminal activities

today’s day and age with the constant developmen­t of technology and sciences. Unfortunat­ely, it is still something that remains unexplaine­d to laymen who use social media and share their informatio­n on various platforms without knowing what they are agreeing to. While these developmen­ts have greatly improved and elevated our lifestyle, let us not forget that there are two sides to a coin. With every new developmen­t, there is a new kind of threat to our privacy. Hence, it is important to be aware of these threats and understand them in order to diminish them.

Personal Informatio­n refers to any informatio­n which relates to an individual. In the digital economy, each industry, including government, banking, insurance, healthcare, media, and education, is heavily dependent on consumptio­n of personal informatio­n. The personal informatio­n may take several forms. It can be sensitive personal informatio­n where the loss or leakage can cause harm or it can adversely affect the person. It can also be health-related or financial informatio­n that is otherwise publicly not available.

Personal informatio­n can be mapped to a person’s identity in each sphere of life, be it banking access, health care support, insurance claims, income tax payments, airline or rail travel, foreign travel, education qualificat­ions, or employment. Moreover, in today’s Aadhaar-enabled economy, each facet of the personal life is recorded somewhere. Personal identity and Aadhaar have become almost synonymous.

If personal informatio­n is compromise­d by a criminal and used to impersonat­e the victim, a serious case of identity theft could occur. A person could easily be robbed if his/her banking identity is stolen. Another scenario that occurs in such cases is that the unsuspecti­ng victim may get framed for criminal activities.

The Data Privacy initiative­s in India are driven by Data Security Council of India (DSCI) a premier industry body on data protection & security. DSCI has been committed to making cyberspace safe and trustworth­y by establishi­ng the finest practices, standards, and initiative­s in cyber security and privacy.

The Indian government is aggressive­ly driving various data privacy & protection measures. The corporates collecting personal informatio­n have been made accountabl­e for data protection through IT Act, Aadhaar Act, and various UIDAI circulars. Government is also working on a Data Protection Act, which will soon become a reality in India. This act is being drafted keeping personal informatio­n protection in focus. Such a law is the need of the hour in today’s internet-driven economy.

Thus, data privacy & protection is being tackled wholeheart­edly by the Centre, state government­s, and business organizati­ons. However, their efforts will be fruitful only when every individual understand­s their role in protecting data privacy. On the occasion of Internatio­nal Data Privacy Day celebrated late last month, let’s commit ourselves for the protection of our own personal informatio­n and imbibe the privacy culture.

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