ABHIJIT CHAT­TER­JEE

CIO, ABHI Tech­nolo­gies

Dataquest - - CONTENTS -

GO­ING DIG­I­TAL IS A NEW WAY OF EN­GAG­ING WITH CUS­TOMERS

oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

For my or­ga­ni­za­tion, Go­ing Dig­i­tal means shift­ing grad­u­ally from a tra­di­tional way of do­ing busi­ness to move more to­wards SMAC with an ex­ten­sion of two more fea­tures - con­sumer­iza­tion of IT and im­ple­men­ta­tion of Big Data. With these six in­gre­di­ents, any or­ga­ni­za­tion can go dig­i­tal in to­day’s world. For me go­ing dig­i­tal is a new way of en­gag­ing with cus­tomers.

The term “So­cial” in a dig­i­tal world is a tool. For ex­am­ple, Face­book, Twit­ter, etc. are all tools and we need to use it to in­ter­act with cus­tomers, both, proac­tively and re­spon­sively. Sim­i­larly, other re­main­ing terms of SMAC are set of tools which we need to use in our busi­ness for dig­i­tal trans­for­ma­tion.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or al­ready com­ing in?

As we are al­ready im­ple­mented cloud tech­nol­ogy and some part of SMAC, we are much closer to our ful­ly­dig­i­tal goal. Our forth­com­ing strat­egy is to trans­form the busi­ness to­wards 100% dig­i­tal, im­ple­ment Big Data and other dig­i­tal tools and move more to­wards dig­i­ti­za­tion grad­u­ally.

Our de­liv­er­ables in­clude dig­i­tal mar­ket­ing plan for long-term roadmaps, set ob­jec­tives for fu­ture on­line con­tri­bu­tion, iden­tify and pri­ori­tise tar­get au­di­ences, en­cour­age on­line us­age of the chan­nel, se­lect­ing the best mix of dig­i­tal me­dia to meet our goals of cus­tomer ac­qui­si­tion and re­ten­tion are some of the parts of our dig­i­tal trans­for­ma­tion strate­gies that are un­der pipe­line and some are ex­pect­ing in near fu­ture.

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