V S PARTHASARATHY

Group CFO & Group CIO, Mahin­dra & Mahin­dra

Dataquest - - CONTENTS -

The US $19 bil­lion global fed­er­a­tion of com­pa­nies. Fa­mous for its rugged and re­li­able au­to­mo­biles

oing Dig­i­tal - what does it mean to you and your or­ga­ni­za­tion?

Dig­i­tal tech­nol­ogy has dis­rupted the world we know. Even the end user wants ev­ery­thing on their palm – be it track­ing the de­liv­ery of their goods or mak­ing fi­nan­cial de­ci­sions. Mahin­dra has a vi­sion, we call it as Vi­sion 2021, to be among the 50 most glob­ally ad­mired brands by 2021. One of the strate­gies that we fol­low to en­sure that we are on the right path, is to em­bark on a Dig­i­tal Jour­ney of our own.

I be­lieve the or­ga­ni­za­tion that prac­tices ICE prin­ci­ple i.e. com­pa­nies that In­no­vate and adapt in the face of Cli­mate change and cre­ate Ex­pe­ri­en­tial com­merce for users will sur­vive the dig­i­tal wave. Move “from IT to DT” is the right way to win against the dig­i­tal dis­rup­tion in one’s busi­ness. As Group CIO, I al­ways say this to my IT team – “Fo­cus on 3E i.e. En­able, En­hance and En­gen­der.” While it is nec­es­sary to en­able and en­hance busi­ness out­comes, it is the En­gen­der ac­tiv­ity that will bring the busi­ness to the fore­front of be­ing Dig­i­tal.

What is your Dig­i­tal Trans­for­ma­tion plan, strat­egy and the de­liv­er­ables you ex­pect or al­ready com­ing in?

Mahin­dra is a group of more than 150 com­pa­nies. For Born Dig­i­tal com­pa­nies like Tr­ringo, SmartShift, M2All etc. we con­sider “Plat­form as a Base” strat­egy. Their busi­ness model is driven by the dig­i­tal plat­form.

On the other hand, most of the com­pa­nies in the group still fol­low the off­line mode of op­er­at­ing busi­ness. For such busi­nesses, our fo­cus is to pro­vide a whole­some dig­i­tal ex­pe­ri­ence to end users which I call it as “Ex­pe­ri­en­tial Com­merce”. To do so, one of the strat­egy we are fo­cused on is “Mo­bile First” strat­egy. On the em­ployee front, we have MeCon­nect, a bou­quet of 80+ apps, to bring the em­ploy­ees onto a dig­i­tal plat­form, on cus­tomer front var­i­ous busi­nesses op­er­ate their mo­bile ap­pli­ca­tion to cater to cus­tomer need. Let’s take our au­to­mo­tive busi­ness as an ex­am­ple. To dig­i­tally en­hance the cus­tomer ex­pe­ri­ence, we have ini­tia­tives like WithYouHame­sha, Sy­ouV.com, CaarChat ap­pli­ca­tion etc.

THE ONLY WAY, AN OR­GA­NI­ZA­TION CAN SUR­VIVE AND THRIVE IN THIS DIG­I­TALLY DIS­RUPTED WORLD IS EI­THER BY “BE­ING DIG­I­TAL” OR “BORN DIG­I­TAL”

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