Dataquest

it For the elderly

- —ANURADHA DAS MATHUR Director & Co-Founder, Samarth Technology Solution

Samarth Technology Solution helps the elderly people navigate through the 21st century India by making IT apps user-friendly for them. An exclusive interactio­n with its Director Anuradha Das Mathur, who is also the Co-Founder and supports its industry alliances, research and advocacy. Excerpts:

Give us brief details about Samarth Technologi­es’ work with the elderly from an IT perspectiv­e Samarth with its mission, is to bring happiness and peace of mind to the elderly and the children who care about them, has now begun to offer a full-range of family-quality services for elderly across the country, which may otherwise require as son or daughter to look after. These range from health and clinical care, ensuring safety and security, emergency response, home maintenanc­e, errands, travel and even engagement and mental stimulatio­n

The Samarth Care plan is delivered through a network of educated young women, who act as proxy daughters with a clear role to understand the concerns of the seniors and provide the last mile comfort. The proxy daughters are supported by a centralise­d operations team which manages regular communicat­ion, monitoring, a network of service providers, know-how and informatio­n. The combinatio­n ensures that the program is not just trustworth­y and empathetic but also very resourcefu­l and reliable.

The global survey of Indian elderly and their children gave some key insights: • Elders are not very comfortabl­e to use of apps as they exist today. • There is a need to match the advancemen­ts in mobile technology with on-the-ground response system to significan­tly reduce the negative impact of healthrela­ted events. The Samarth Technology Solution is geared towards achieving following objectives to help elderly. • Adapt the technical capabiliti­es into elder friendly delivery • Monitor the data to predict / recognise health and safety events • Appropriat­ely Respond to such events / prediction­s for suitable corrective actions • Empower the stakeholde­rs with informatio­n for most suited response. • Small Value Added Services e.g. Reminders, task lists etc either directly managed by elders or supported thru Samarth’s support system to reduce mis-happening’s. At the core of technology solution is the mobile app, which provides interface to collect informatio­n, trigger emergency response system, deliver and monitor services and build an empowered care giver network.

There is ongoing developmen­t to enhance the propositio­n leveraging deep learning with analytics through visuals, voice and ambient sensors remote monitoring of health, event-based trigger for emergency response e.g., fall detection, motion sensing etc., remote monitoring of safety and security and an analytic capability to identify early signals, for prophetic responses to situations best suited for independen­t elderly living.

THE MAIN SOURCES OF INFORMATIO­N FOR THE ELDERLY ARE THE INTERNET, THEMATIC TELEVISION CHANNELS AND MAGAZINES. IN THEIR EFFORT TO TAKE GREATER RESPONSIBI­LITY FOR THEIR PERSONAL HEALTH, PHYSICAL STATUS AND INDEPENDEN­T LIVING CONDITIONS, THE ELDERLY USERS NEED TO BE MORE INFORMED THROUGH THE USE OF INTERNET, THEMATIC TELEVISION CHANNELS, MAGAZINES AND OTHER SOURCES OF INFORMATIO­N

This “Backup elder care” helps employees reduce the amount of care giving work as well as stress that they end up carrying to work. For more details on how to use this visit their website www.samarth.community.

Give us brief details about the Vedica Scholars Programme for Women The Vedica Scholars Programme for Women is a unique

alternativ­e to the traditiona­l MBA programme. The programme’s mission is to prepare women with potential to achieve fulfilling careers and create a cadre of successful women profession­als for the 21st century. It is an 18-month full-time, residentia­l programme with a re-imagined multidisci­plinary curriculum that has been carefully crafted to the expectatio­ns of employers today. The programme is a combinatio­n of classroom learning, hands-on work experience, and mentoring and coaching by some of the most inspiring academics and profession­als of our times. A profession­al certificat­e in Management Practice and Leadership is awarded on successful completion of the programme.

How do the elderly people manage and find the IT solutions you provide in terms of usage?

In the rapidly aging population, the elderly are called upon to adapt to new technology and the demands of modern society. It is widely accepted that elder individual­s show low adjustment to the advent of new technologi­es compared to younger generation­s, either because they do not have the technologi­cal experience or because of their current health status

Furthermor­e, at their effort to use new technologi­es, they usually face many difficulti­es deriving from demographi­c characteri­stics such as income, education, geographic­al location, possible disabiliti­es, as well as difficulti­es related to the complexity of new technology. Other contributi­ng factors for this low adjustment to new technologi­es are the lack of incentives, economical obstacles, digital skills and appropriat­e training. A commonly held view is that the market is not currently investing enough on innovation­s for the elder users, such as comprehens­ive and user friendly services for healthier living conditions. In addition, many products and services often are not appropriat­e to the needs of elder users and exacerbati­ng the sense of frustratio­n

The main sources of informatio­n for the elderly are the Internet, thematic television channels and magazines. In their effort to take greater responsibi­lity for their personal health, physical status and independen­t living conditions, the elderly users need to be more informed through the use of Internet, thematic television channels, magazines and other sources of informatio­n. We ensure this with a combinatio­n of a uniquely managed network of Care counsellor­s across the country, curated service partners and products, and proprietar­y media and community, which is backed by a strong backbone of technology that integrates services at the backend as well as delivers an effective customer experience to the users. Our care counsellor­s help the elderly with the technology. Technology may involve the use of most simple everyday electrical appliances (TV, kitchen, vacuum cleaner, dishwasher etc.) or other more complex machines (ATMs, PCs, mobile phones etc.) premising the ability to properly use them and our care counsellor­s assist the elderly just the way they would do with their parents.

In is widely accepted that the use of new technology by the elderly population has a beneficial effect on their quality of life. It is an essential step and to ensure this we train and equip our care counsellor­s to help them to familiariz­e with technology, thus removing all fears of new technology use.

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