IT FOR INTERIOR DESIGNERS
—NATASHA JAIN CEO & Co-founder, Bent Chair
What is the role of IT in interior designing?
In today’s day-and-age, applications have become a prime source to research, shop, communicate and even design home interiors. With numerous interior designers available on the go, interior design mobile applications are proven and added resources for clients or yourself.
The interior design applications are valuablenot only for experts in the design industry but are also helpful for a rough design even for the less experienced. Nowadays, these applications are a rage as they are very useful in managing the architectural project of indoor and outdoor environments, whatever function they have and wherever they are.
What kinds of IT applications are being evolved in this sector and whether they are developed in India or abroad?
There are thousands of interior design apps out there, each one serving a different purpose. Such applications are developed all around the world for the ease of design fraternity. Unlike other 3D applications, Bent Reality is userfriendly and quick. Whereas other 3D rendering softwares take a minimum of a week to prepare the render, with Bent Reality one can design it in less than an hour. Set apart from other softwares available in market, it works on most of the web browsers and does not require high end computers to use it. ‘User-friendly’ being one of the major features of this app, any customer can sign-up with this tool and design their own dream home.This application allows its users to choose from a wide variety of splendid collection by Bent Chair such as Lokalferi Line, Earth-line, Metallic collection, Rugs, Tropical paradise etc.
How user-friendly are these IT application and do they require any training?
Most design applications are complex in nature. They comprises of endless features that demands a lengthy training session before operating it. But, Bent Reality is completely a user-friendly application. This application doesn’t possess many complex features therefore it is easy to use.
Bent Reality is a platform that promises real-time 3D rendering of a space, say a living room, and allows customers and designers to channelize their design ideas visually and swiftly. This application empowers its users to create a 2D layout, then visualise in 3D version, followed by addition of our products, change in size, finishes, colours and successful checkout. It also enables its customers to explore design ideas that fit the interior plan, examine several colours, products and finishes until the perfect match is found, and envision a virtual home in 3D. In addition, one can experience the walk-through in the tool, just like you walk in to your house or office. Once the design layout is finalised, users can checkout and request for quotations as well.
Does the use of apps influence the client’s demands in interior designing?
Being the significant measure of design, interior design applications do influence client’s demands in many ways. With the availability of 3D virtual walkthroughs with just an application, consumers don’t always feel the need to visit the property. Design applications make it easy for buyers to share their visualizations with friends, family, or colleagues, also enabling them to have a quick 3D tour. Talking about design perspective, while designing interiors via applications, users are free to exercise any changes with respect to products, colour theme, lighting, adding any other accessory, etc. One may change the outlay as many times as they wish.
Give some details about the marketing strategies
Initially, for Bent Reality we are following a holistic approach wherein we will use all the awareness generating platforms such as Facebook, Instagram, Linkedin, blogs etc. We are also curating interesting social media campaigns positioning our application amongst our target audience.
We will reach out to interior schools and colleges to introduce ‘Bent Reality’ to the upcoming designers of India. In addition, we will be organising events at our own stores inviting leading Interior Designers and Architects spreading awareness of our application.