Tata Con­sul­tancy Ser­vices

Dataquest - - CONTENTS -

A well-pro­nounced Busi­ness 4.0 push and a well-etched Machine­first strat­egy keeps the gi­ant go­ing fast on new tracks of dig­i­tal trans­for­ma­tion. Ac­qui­si­tions add the fuel, at the right spots. But please don’t run out of tal­ent gas or get stuck in the wrong lane

Awell-pro­nounced Busi­ness 4.0 push and a well-etched Machine­first strat­egy keeps the gi­ant go­ing fast on new tracks of dig­i­tal trans­for­ma­tion. Ac­qui­si­tions add the fuel, at the right spots. But please don’t run out of tal­ent gas or get stuck in the wrong lane. FY 2019 transpired as an­other splen­did year for TCS with its top-linerev­enue touch­ing the stel­lar US$20,000 Mn mark and that too, with an en­vi­able op­er­at­ing mar­gin of 25 per­cent. De­spite its colos­sal base, it still man­aged to grow at an im­pres­sive clip of 11 per­cent. The com­pany has been con­sis­tently clock­ing more than US$ 5B ev­ery quar­ter dur­ing the fi­nan­cial year. This growth mo­men­tum can be largely at­trib­uted to well-timed in­vest­ments in in­no­va­tion and its am­bi­tious vi­sion of Busi­ness 4.0: Ag­ile, Ma­chine-First. The Busi­ness 4.0 strat­egy is all about mass per­son­al­i­sa­tion, lever­ag­ing the en­tire ecosys­tem, and em­brac­ing risk while cre­at­ing ex­po­nen­tial im­pacts. Dig­i­tal forces gal­vanise as the key growth driver for TCS and this seg­ment now ac­counts for close toone-third of its to­tal rev­enues.

TCS has cre­ated a new brand called “Pace”, with a fresh­fo­cus of re­search, in­no­va­tion and dig­i­tal trans­for­ma­tion ser­vices aimed at the core of their clients’ Busi­ness 4.0 jour­ney.These in­nate strengths of the com­pany spawn from one of the most bal­anced port­fo­lios of of­fer­ings,a deep un­der­stand­ing of the unique con­texts of legacy IT sys­tems, ro­bust au­to­ma­tion strengths and an inim­itable abil­ity to dig­i­tally trans­form or­gan­i­sa­tions at scale. This dis­tils into a ma­jor dif­fer­en­ti­a­tion ad­van­tage for TCS in com­par­i­son to its peers.

Need­less to say,TCS is be­com­ing the “Wal­mart of IT Ser­vices”. Its vi­sion of Ma­chine-First De­liv­ery Model is bol­ster­ing TCS to tackle com­plex AI chal­lenges by de­sign­ing adap­tive dig­i­tal CX (Cus­tomer Ex­pe­ri­ence) sys­tems. It fo­cuses on de­sign­ing dig­i­tal sys­tems that re­quire min­i­mal hu­man in­ter­ven­tions to de­liver su­pe­rior cus­tomer ex­pe­ri­ences. These ca­pa­bil­i­ties con­tinue to learn from all in­ter­ac­tions, align­ing with thecore vi­sion of giv­ing the ma­chines “the first right to re­fusal” in­busi­ness de­ci­sion-mak­ing.

In­ci­den­tally, af­ter a few years of in­ac­tiv­ity on the M&A front, TCS has ac­quired a UK-based dig­i­tal de­sign agency named W12 Stu­dios in Novem­ber 2018. This player de­signs dig­i­tal ex­pe­ri­ences cov­er­ing brand, con­tent and tech­nol­ogy strat­egy. It is an in­trigu­ing move and will add cre­ative and ex­pe­ri­ence-de­sign abil­i­ties to TCS In­ter­ac­tive’s port­fo­lio. W12 also brings on board cus­tomers like CNN, Vodafone, F1 and Fios. An­other ac­qui­si­tion of note here is that of BridgePoin­t Group, a small but sig­nif­i­cant ad­di­tion to TCS’s bas­ket.

This year the com­pany an­nounced many new de­vel­op­ments around its flag­ship plat­form BaNCS for BFSI ver­ti­cal. TCS also made an­nounce­ments worth reck­on­ing around some ser­vices like En­ter­prise Data Lake for Ad­vanced An­a­lyt­ics, HOBS, Dig­i­tal Reimag­i­na­tion Frame­work, Jile, Ignio, In­tel­li­gent Air­line Op­er­a­tions So­lu­tions and TCS Pace dur­ing the last fis­cal year.

Some of the ma­jor clients wit­nessed dur­ing the year were Bon­nier AB, NSDC, Trans­port for NSW, Bahrain Na­tional Hold­ing, M&G Pru­den­tial, Con­cor, ALDO, Scot­tish Gov­ern­ment, Thom­son Reuters, SNIC, KCC, Stan­dard Bank, Phoenix Group and Bi­har Po­lice.

TCS should push the en­ve­lope far ahead and up­wards to the broader C-suite in its Busi­ness 4.0 dig­i­tal trans­for­ma­tion agenda rather than be­ing tucked in its com­fort zone of the fa­mil­iar-set of IT lead­er­ship, CIO and ITCen­tric mes­sage­sa­mongst en­ter­prises. TCS may have to rein in at­tri­tion with a re­newed fe­roc­ity as the hunt for dig­i­tal tal­ent is catch­ing up some real heat and can be a big wheel in the race for dig­i­tal lead­er­ship ahead.

—RA­JESH GOPINATHAN CEO & MD

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