Peripherals

The online sales during 2018 played a significant role in catering to the increased demand from the consumers and SMBs

India Hardcopy Peripherals (HCP) market posted yearly shipments of 3.7 million units in 2018, registering a Year-on-Year ( YoY) growth of approximately 5.5%, according to IDC analysis. In 2018Q4 the market posted shipments of approx. 0.85 million units, a YoY decline of 2.6.

“The annual growth was led by Inkjet printers, specifically Ink Tank printers which grew by 21.4% and now command 68.4% of the overall Inkjet market in India. The online sales during 2018Q3 played a significant role in catering to the increased demand from the Consumer and SMB segment. The year ended with the Inkjet market commanding more than half of the HCP market followed closely by Laser,” says Bani Johri , Market Analyst, IPDS, IDC India.

“The Laser market also expanded by 3.7% on the back of strong demand from SMBs and Government’s tight monitoring of the refurbished copier market. Government’s increased seizing of illegal units at major ports has given the market players ample opportunities to expand their customer base by targeting the users of these machines with attractive pricing schemes,” adds Johri.

QUARTER HIGHLIGHTS

Inkjet printer shipments grew by 2.9% YoY with a contribution of 50.0% to overall India HCP market. Growth in inkjet printer shipments was led by Ink tank printers which recorded YoY growth of 10.5%. The overall laser printer market declined YoY by 4.8%. However, the laser copier market continued the growth momentum and registered a healthy YoY growth of 28.2%, adds IDC report.

The market performed much below the expectations in 2018Q4 because of a combination of factors like excess inventory being carried forward from 2018Q3 owing to a drop in festive buying from consumers, aggravated further by channel partner issues across the country. Demand from SOHOs/SMEs was also reduced because of restricted lending to this segment from the banks. Government spending has also slowed down considerably in anticipation of the upcoming elections.

TOP 3 COMPANIES

HP Inc. (Excluding Samsung) maintained its leadership in 2018 HCP market with a market share