Zindagi Jiyo to be flagged off today

Zindagi Jiyo, a campaign to support adoption of minimum road safety measures, will focus on the basic aspects of driving that people generally tend to ignore. The campaign will advocate observation of traffic rules, discourage use of mobile phones while driving, encourage the use of helmets and seat belts, and warn against speeding and drunken driving.

As part of the campaign, traffic police personnel from both Hyderabad and Cyberabad will interact with professionals in IT companies in the city. They will also hold meetings and training sessions for the general public.

Participating in the rally will be stars from the Hyderabad Sunrisers team, apart from techies from Cognizant and other firms.

The rally will be flagged off by Cyberabad top cop D. Tirumal Rao, in the presence of Hyderabad’s top traffic manager C.V. Anand and GHMC chief M.T. Krishna Babu, among other stakeholders. Apollo Hospitals executive director Sangeetha Reddy will attend the meeting at Apollo Hospitals, Jubilee Hills. Others to take part in the Zindagi

The public can participate in the rally from Cyberabad commissionerate to Apollo Hospitals via Whisper Valley road.

Jiyo campaign are the Hyderabad Sunrisers team, NTV, 92.4 Big FM, Prasads etc.

Sunrisers’ captain Kumar Sangakkara, ambassadors V.V.S. Laxman and Kris Srikanth and team members Dale Steyn, Akshath Reddy, Ashish Reddy, Hanuma Vihari and Ravi Teja will attend the flagging off ceremony. The public can also participate in the rally on Friday morning from Cyberabad Commissionerate to Apollo Hospitals via Whisper Valley road. Motorists can participate in the rally on their motorcycles or cars. Fliers or flags will be provided. Cyberabad traffic police will also participate in their vehicles. The rally will be flagged off at 9 pm at the Cyberabad Commissionerate, Gachibowli.

Readers can send in their queries and suggestions on roadsafetyhyd@gmail.com.