Deccan Chronicle

NOW, A CAFFEINE BRACELET

A new company now wants to turn your caffeine habit into a fashion statement

- — Source: www. mentalflos­s.com

Entreprene­urs are constantly trying to figure out new ways to pump our bodies full of caffeine without resorting to the delicious beverages most of us reach for when we need a wake-up call. There’s topical caffeine spray, caffeine gum, and so, so much more. Now, a new company wants to make your caffeine habit into a fashion statement with a caffeinate­d bracelet called Joule.

While the idea of caffeinate­d accessorie­s sounds a little far out, it operates on the same principle as a nicotine patch. There’s a patch inside the bracelet that sits against your wrist, where you absorb the caffeine through your skin. The crowdfunde­d campaign for Joule promises “all the positives of your coffee or energy drink with none of the negatives,” including the jitters or energy crashes. To an extent, this is true. One Joule skin patch has about the same amount of caffeine as a cup of coffee, but that amount is dispersed evenly over the course of four hours. Because this caffeine boost doesn’t involve putting acidic coffee into your stomach, it’s not going to send you running for the bathroom. It also doesn’t have any calories, and won’t yellow your teeth like coffee does.

However, that doesn’t mean it will be as free of side effects as its creators claim. As one nutrition expert told Outside about transderma­l caffeine patches, the caffeine will hit your system sooner when absorbed through the skin than if you drank it, and the fact that it doesn’t have to go through your digestive system can make the effects of the caffeine stronger.

One Joule skin patch has about the same amount of caffeine as a cup of coffee, but that amount is dispersed evenly over the course of four hours

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