Telcos focus on enterprise biz for growth

Tough competition in consumer space forces telcos to explore enterprise biz

The information technology boom seems to be penetrating into all sectors and many companies — whether big or small — are adopting various solutions like big data, internet and mobile solutions.

Keeping pace with the growing trend, many telecom services are offering special business opportu- nities to small and medium companies so as to adopt these services seamlessly.

The telecom services market is valued at about `2,00,000 crore and the enterprise segment share is 10 per cent or `20,000 crore.

Meanwhile, the SME enterprise segment is growing between 10-12 per

cent and to tap into this segment many telcos are offering services like location based services, data protection, separate lines for transferring data, mobile apps for marketing people, cloud-based services and are allotting specific budgets for the same.

Companies like BSNL, Bharti Airtel, Vodafone and Tata Teleservices are gaining a lot from the enterprise segment. While PSU BSNL is planning to increase its market share by 20 per cent, RCom is focusing on cloud services and nearly 15 per cent of Vodafone’s income comes from enterprise segment.

According to Tata Teleservices senior vice president and head, B2B operations, Harjit Singh Chauhan, “TTSL SME business is growing double in comparison to industry year-on-year and its contribution to overall revenue is about 30 per cent. Disruptive technological forces such as social, mobility, cloud etc are playing a ubiquitous role in redefining business capabilities and thought leadership. We have moved beyond providing just traditional voice and data services to enterprise customers. The company now provides solutions across ICT, IoT, cloud and mobile applications domain, among others. Going ahead, we see that companies will be using digital technologies across various aspects of their organisations.”