Littlewoods look beyond Coleen

Coleen Rooney has been axed by clothes giant Littlewoods, which is focusing on Myleene Klass instead. The fashion brand says its relationship with Coleen, 30 — its ambassador for seven years — has come to a natural end. It has removed all mention of her from its website and is thought to be concentrating on TV presenter Myleene, 38, who is seen as more down to earth. Coleen, wife of England football captain Wayne, was hailed by the mail order firm as the “perfect example of a stylish mother” after joining it in 2010. The mum of three, who had third son Kit last year, released 13 clothing collections, along with beach and babywear. A source said: “They really pushed that her clothes would be great for working mums and she would pose in the outfits, which were all under £100. “But when your husband is worth £100million people aren’t going to believe you really pick your Littlewoods coat over your Prada one for a night out." Mum-of-two Myleene launched her first Littlewoods collection in 2012.