Awareness about organic produce must increase
Veera Reddy, a mechanical engineer by profession, started organic farming in 2007. After working abroad for a few years, Reddy returned to Hyderabad and found everything here adulterated. He decided to produce his own organic eatables in a 10-acre farm.
According to him, only educated people are aware of the importance of organic products and going organic, and there is a need for more awareness among the people in this respect.
Chekoti Bio Organic products were founded by Veera Reddy in 2015 along with his daughter Keerthi Chekoti and son-in-law Rajesh Kumar Chekoti in their individual farms in Pakala village, Warangal district and in Kothapalli Village, Jangaon District in Telangana.
As the sourcing of organic seeds is difficult in Telangana, they started with the propagation of their own seeds. Today they also produce and sell a wide range of certified organic vegetables and herbs for sale in Telangana.
“Initially, in 2007, we started with the plantation of wonder fruit NONI — Botanical name Morinda Citrifolial in Pakala village. M. Citrifolia fruit powder contains carbohydrates and dietary fibre in moderate levels. These macronutrients evidently reside in the fruit pulp, as M. Citrifolia juice has sparse nutrient content,’’ Veera Reddy said,
He added, “In an area with low rainfalls, strong winds and high temperatures in summer, the production of vegetables poses many challenges. I guess it is true to say that we have pioneered organic farming here on the West Coast. We have achieved and maintained organic certification –INDOCERT, USDA and INDIA ORGANIC since in 2008.”
“Our premises and systems were upgraded to meet the latest standards in hygiene as well as all relevant occupational and environmental regulations,” he explained.
“Today, we produce a select range of fresh vegetables, pack them with as little plastic as possible, and distribute our produce through our own brand shops and through other organic shops’’, he added.
Our premises and systems were upgraded to meet the latest standards in hygiene as well as all relevant occupational and environmental regulations.
— VEERA REDDY, Founder, Chekoti Bio Organic