Deccan Chronicle

BHARATIYA NARI’S DAILY BATTLES

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Last week, at an industry forum, I was chairing a session on 'Gender Diversity in a VUCA world'. A comment made by one of the panellists set the context in strident terms. “The term VUCA might be new, but what it signifies is not. Volatility, Ambiguity, Complexity and Uncertaint­y have always been there. Actually, there was never a point in history when it was not VUCA!” he said.

I believe the same applies to the conundrum of women's careers. Challenges around her many roles have always plagued not just the woman herself but even talent managers.

According to a study by the AVTAR Group in 2012, the top three reasons for the drop in women's workforce participat­ion (from 37 per cent in 2004 to 29 per cent in 2009-10) was: the lack of flexible working options (77 per cent); lack of support systems at home (74 per cent) and long working hours (74 per cent). The lack of affordable day-care facilities, family pressure to quit work, longer commute time to work, night shifts and unsafe work environmen­ts are other reasons Indian women call it quits.

A 2011 study on Asian Women Profession­als found that the largest drop of Indian women from the workforce was seen between junior and middle career stages, unlike in other Asian countries where it was between mid and senior stages.

The most common life cycle model for an Indian woman is that she gets married around the same time as she enters her career, or even earlier. Motherhood follows and juggling profession­al responsibi­lities while catering to the needs at home becomes a virtual struggle. The 3 Cs — cooking, cleaning and caring — take up the bulk of her time and even well into her marriage continue to be thewoman's responsibi­lities in most households.

The biggest culprit is India's gender chore gap — the difference between the amount of household work done by women and men. This gap in India is the largest for any country for which data is available, according to the WEF's Gender Gap Report 2014.

On an average, Indian women spend 300 more minutes than men, every single day, on household chores. This is more pronounced in cities than in villages. According to the National Sample Survey Organisati­on 2011-12, some 39 per cent women in rural areas and about 50 per cent in urban areas spent most of their time on domestic duties. According to the Working Mother & AVTAR Best Companies for Women in India initiative, most companies placed the onus on the creation of a set of policies as career enablers, but some companies focused on the manager's orientatio­n. The change that we see is when a manager does not dismiss a woman profession­al's worklife concerns but includes her personal challenges too as being of importance. Support systems and organisati­onal initiative­s can serve the cause of women's careers only when women themselves want career progressio­n.

In a 2015 AVTAR Group study on Career Intentiona­lity of Indian Profession­als (intentiona­lity is the extent to which a profession­al deploys intention to chart his/her career trajectory), it was found that though women are intent on career achievemen­ts in the early and midcareer stages, they do not invest in it and are less likely to network, seek mentors or build profession­al rapport with peers or superiors. This difference in the way women and men nurture their careers could results subsequent­ly in disruption in the career progressio­n.

The woman profession­al who has invested in education and skilling must ask herself why she did it. She has to launch a persistent campaign in her own mind to question her lack of intentiona­lity, if any. Should she be thoroughly convinced that her deeply embedded need requires her to pursue a career, and successful­ly, then, it is time to look around for gender inequities and root them out. The stories of great women leaders in corporate India have but one moral: to a truly intentiona­l woman, nothing can stop her if she doesn’t want to. (Dr Saundarya Rajesh is the founder of AVTAR Group and an awardwinni­ng social entreprene­ur best known for her pioneering work in creating second careers for women)

It’s time to root out gender persistent inequaliti­es. The stories of leaders in India Inc have but one moral: nothing can stop her, if she herself doesn’t want to

 ??  ?? SAUNDARYA RAJESH
SAUNDARYA RAJESH

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