Deccan Chronicle

Can power of tech titans be controlled?

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US President Donald Trump’s Twitter account briefly went offline when a Twitter customer support employee pulled the plug on the account on his last day at work. On the face of it, this might seem a harmless enough 11-minute interlude in which the much derided “tweeter-in-chief” disappeare­d from the public platform from which he constantly addresses the US audience and even world leaders as he did during the North Korea nuclear crisis. The employee of the tech titan may have had innocent fun or he may even have been an activist who felt he must strike in an act of defiance on Mr Trump’s Twitter tirades against various personalit­ies, including American football players. Beyond the sarcasm Mr Trump’s brief absence triggered, the incident carries serious implicatio­ns. If this can happen to the social media platform handle of one of the world’s most powerful men, imagine the power that the technology titans wield.

There are huge issues concerning tech giants like Google, Facebook and Twitter in today’s world dominated by public interactio­n on their platforms. Three US congressio­nal committees grilled the three firms last week about their enabling Russian propaganda to spread during the 2016 elections. Such is their sweep and hold on people that the tech titans may have played a big role in Mr Trump becoming the President of US. The power to influence public opinion may have passed on to the cloud as it were as the Internet rules the world. Little can be done to prevent politician­s from profiting from such trends. What is more fearsome is how explosive the situation can be if a leader’s social media platform account is controlled by someone within the technology organisati­ons who can create mischief, even sow discord between nations by tampering with tweets and posts.

As the world’s leaders like Mr Trump and Narendra Modi use these platforms to not only communicat­e with the people but also sometimes make policy pronouncem­ents through them, it becomes important to know who controls the tech platforms. Are checks tight enough within the tech titans to ensure the damage that a single employee could wreak won’t be repeated? While human oversight is needed to check the occasional aberration­s of algorithms, it’s unthinkabl­e what might happen if artificial intelligen­ce in the form of bots simply takes over everything and human supervisio­n is entirely removed because of the possibilit­y of adverse action as in the case of Mr Trump’s Twitter handle. At a time when everything that can be hacked is probably hacked, this matter of controls over technology becomes vital. The power to influence elections is a frightenin­g thought.

What is more fearsome is how explosive the situation can be if a leader’s social media platform account is controlled by someone within the technology organisati­ons who can create mischief, even sow discord

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