FB loses traction due to mundane posts
conversations.
Understandably, this has annoyed a lot of people and so at the onset of 2018, Facebook founder Mark Zuckerberg decided to prioritise posts by friends and family members over public content by publishers and brands by making changes to the news feed ranking algorithm.
At the Fourth Quarter and Full Year 2017 Results Conference Call of Facebook Mr Zukerberg said, “News and video will always be an important part of Facebook. But when people are spending so much time passively consuming public content that it starts taking away from the time people are connecting with each other, that’s not good. So let me be clear: helping people connect is more important than maximising the time they spend on Facebook. As a result of this update, you will now see more content from friends, family and groups that lead you to interact with people, and less public content that leads to more overall time spent.” more of a passive activity,” said user Preeti Goswami.
The proliferation of videos, jokes and related content showing on the home page instead of updates from friends has made the social platform boring, users say.
“There are increasingly weird apps which tell about the the kind of person you are, whether ‘angel or devil’, or which celebrity the person resembles and so on, which is very annoying to be honest,” said Saima Ambareen, an avid FB user.
Moreover, teenagers are leaving Facebook because their parents and grandparents are on it now! While the medium is making its interface userfriendly for audiences of all ages, the next generation audience is migrating to Instagram and Snapchat.