Royal Enfield now in Argentina

New Delhi: Royal Enfield on Tuesday said it has forayed into Argentina market, the second biggest motorcycle market in Latin America. The company launched its first flagship store in Buenos Aires commencing full operation, including after sales, spares and service. Royal Enfield has appointed Grupo Simpa as its official dealerpartner for Argentina and it will look after all market development and support activities such as marketing and after-sales, for the brand in the country, the company said. It already has presence in Brazil and Colombia in the Latin American region. The company will sell four of it models in Argentina.